How African Creators Are Winning in the Age of Artificial Intelligence
Using Artificial Intelligence image generation, Malik Afegbua created the “Elder Series,” a collection that went
December 9, 2025
Dotts Media Insights
Community Building
Why Now Is the Perfect Time for Brands to Build Their Community
The African market is moving rapidly toward a connected, community-driven economy. Social and mobile technologies
December 5, 2025
What Brands Get Wrong When Marketing to Gen Z (How To Fix It)
Gen Z controls purchasing power that most brands are leaving on the table. In Kenya
December 3, 2025
TikTok Is the New Billboard: Music Marketing Trends for the African Digital Space
Kunmie walked into his home studio in Lagos with 200 followers on TikTok. Months later,
December 2, 2025
Social Media as a Search Engine: Boost Your Visibility Beyond Google
A lot has changed in the general search engine space. They have evolved beyond the
December 1, 2025
Brand Bible
The Power of a Brand Bible: A Must-Have For Long-Term Growth
When you think about successful companies, the ones everyone recognises instantly, what comes to mind?
November 26, 2025
Beat the Algorithm: Stay Up-to-Date with Instagram New Features
Have you noticed the different arrangements and newer features on your Instagram page? You are
November 17, 2025
Influencer Marketing
Nano-Influencers Vs Micro-Influencers: Which Is Better for Your Brand in 2025?
The influencer marketing industry in Africa is not what it was just a few years
November 4, 2025
Influencer Marketing
Influencer Marketing Trends in 2025: What Is Shaping the Industry Now
Influencer marketing trends 2025 are highlighting a major shift in how African brands reach consumers.
October 29, 2025
Influencer Marketing
Influencer Marketing Campaign Examples in Africa
Influencer marketing has become a dominant force for African brands. According to one survey, 60%
October 21, 2025
