Brand Bible
The Power of a Brand Bible: A Must-Have For Long-Term Growth
When you think about successful companies, the ones everyone recognises instantly, what comes to mind?
November 26, 2025
Dotts Media Insights
Beat the Algorithm: Stay Up-to-Date with Instagram New Features
Have you noticed the different arrangements and newer features on your Instagram page? You are
November 17, 2025
Influencer Marketing
Nano-Influencers Vs Micro-Influencers: Which Is Better for Your Brand in 2025?
The influencer marketing industry in Africa is not what it was just a few years
November 4, 2025
Influencer Marketing
Influencer Marketing Trends in 2025: What Is Shaping the Industry Now
Influencer marketing trends 2025 are highlighting a major shift in how African brands reach consumers.
October 29, 2025
Influencer Marketing
Influencer Marketing Campaign Examples in Africa
Influencer marketing has become a dominant force for African brands. According to one survey, 60%
October 21, 2025
Why You Need Influencer Marketing For Your Brand Campaign
“Influencer marketing is just a waste of money, it does not convert.” “There is no
October 18, 2025
Influencer Marketing
Influencer Marketing Mistakes Brands Should Avoid in 2025
Influencer marketing has become one of the most dynamic levers of digital growth. According to
October 14, 2025
Finding the Right B2B Influencers Who Aren’t on Instagram (For Your Brand)
There is a certain irony in how many brands still assume that the mark of
October 10, 2025
Run a Social Media Audit
The Expert Guide to Run a Social Media Audit
As industry leaders put it, running a social media audit is “a game-changer” for maximising
September 12, 2025
Importance of Running a Social Media Audit
The Importance of Running a Social Media Audit for Your Brand
A brand’s social presence is too valuable to manage by guesswork. Many organisations “freestyle” their
September 10, 2025
