How to Stand Out in a Crowded Market in 2026
As we rapidly approach 2026, the question on every business leader’s mind is clear: how
December 18, 2025
Dotts Media Insights
Social Media Marketing]
Why Social Media SEO Is the Most Underrated Growth Lever for African Brands
Every African brand follows the same playbook. They chase Google rankings, invest heavily in paid
December 17, 2025
AI Did Not Kill Creativity; It Exposed Laziness
The great AI panic started around 2023. Marketing agencies trembled. Copywriters questioned their careers. Designers
December 16, 2025
Why Every African Brand Is a Media Company—Whether They Like It or Not
Over the years, consumers have fundamentally changed—not in what they buy, but in why they
December 15, 2025
Marketing
Meme Marketing and Cultural Fluency: Why Local Humour Wins Online
Meme marketing are no longer just the internet’s comic relief. They are a USD 6.1
December 12, 2025
Platform vs. Personality: Why Some Creators and Influencers Outgrow the Apps They Started On
Nigerian born Content Creator and Influencer, Ifedayo Agoro accumulated over one million followers on Instagram
December 10, 2025
How African Creators Are Winning in the Age of Artificial Intelligence
Using Artificial Intelligence image generation, Malik Afegbua created the “Elder Series,” a collection that went
December 9, 2025
Community Building
Why Now Is the Perfect Time for Brands to Build Their Community
The African market is moving rapidly toward a connected, community-driven economy. Social and mobile technologies
December 5, 2025
What Brands Get Wrong When Marketing to Gen Z (How To Fix It)
Gen Z controls purchasing power that most brands are leaving on the table. In Kenya
December 3, 2025
TikTok Is the New Billboard: Music Marketing Trends for the African Digital Space
Kunmie walked into his home studio in Lagos with 200 followers on TikTok. Months later,
December 2, 2025
