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7UP HARVARD BUSINESS SCHOOL SCHOLARSHIP 2019 WINNER UNVEILED

Seven-Up Bottling Company Limited (SBC) makers of Pepsi, 7Up, Teem, Mirinda, Mountain Dew, Aquafina, and H2Oh! have restated its commitment to consistently invest in the Nigerian youth. At the unveiling of Miss Anyanwu Maureen Uzoamaka as the recipient of the 7Up Harvard Business School MBA Scholarship for 2019, Managing Director of SBC, Mr. Ziad Maloof said the future of Nigeria

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Instagram Is Now Testing The Hide Photo ‘like’ Counts in 7 countries

Instagram can take quite the toll on the mental health of its users, particularly the young ones. The struggle to keep up with the highlight reels of your friends and internet celebrities can be exhausting, after all. But Instagram and its owner, Facebook, are working to ameliorate some of this stress by hiding how many likes your photos get from other users

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How To Build Your Brand On Twitter

Twitter is still an incredible platform to build a brand. It’s fascinating because as a marketer, it allows one to initiate relationships with people 1 on 1. Twitter gives you permission to jump into conversations and give your two cents in response to a hot take. In other words, Twitter’s only “open cocktail party” on the internet. And what people don’t

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Dotts Coworking Space Set To Launch In Lagos

Dotts CoWorking Space (DCWS)  has announced its plan to launch in July. DCWS is a Lagos-based company that provides coworking spaces for freelancers, entrepreneurs, startups, professionals and small businesses. The new co-working space is located at E-Center in Yaba, the technological nerve of Lagos and Nigeria. Speaking about the company’s new brand, COO/Managing Partner, Samson Opaleye disclosed that DCWS is

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Teni and Burna Unveiled As New #PepsiBrandAmbassadors

  Fresh off his BET Best International Act win, Burna Boy alongside multi award-winning artiste Teni The Entertainer have both been unveiled as the newest Pepsi Brand Ambassadors during their performance at the Big Brother Naija opening show last night. Appearing on stage, both artists were decked out in Pepsi branded outfits during their energetic performances shortly before the announcement

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Understanding Your Audience

In marketing, customer experience, or user experience is one of the most important metrics to help you evaluate the success of your strategy. The whole marketplace is focused on the users and how to provide an experience that is most relevant and most user-friendly. To have success with this approach, you need to focus on understanding your audience better and

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