In the fast-paced social media world, keeping your brand on track is paramount. Modern strategies demand data-driven decisions, and the impact of your social presence should always be solved.
The challenge arises when companies navigate the social landscape without a concrete plan. Whether you’re stepping in for someone who was winging it or hasn’t had the time to scrutinize your online presence, conducting a social media audit is a savvy move.
Thankfully, analyzing your presence doesn’t have to be a time-consuming ordeal, especially if you leverage a social media audit template.
So, we’ll guide you through a streamlined process to conduct a social media audit efficiently.
About Social Media Audit?
A social media audit is like giving your social strategy a report card—it tells you how well your content is doing across various accounts and networks. It’s not as scary as a tax audit. Instead, it’s about checking the value and effectiveness of what you do online.
Think of it as taking stock: figuring out what you’re good at, what needs improvement, and getting suggestions on how to make things even better.
Just like getting your books audited by the tax man, this social media audit ensures you’re getting a good return on your investment in social networks.
Once you’ve got this audit done, you’ll have all the info you need to supercharge your social media marketing strategy.
Remember, anything worth doing is worth doing well, and a social media audit helps you do just that!
The 7-Step Approach to a Speedy Social Media Audit
So let’s get into the fastest ways you can run a social media audit without feeling overwhelmed. They include:
Step 1: List All Your Social Media Accounts
First and foremost, list all your social media profiles, including any inactive ones. Then, conduct thorough searches on major social networks for your brand and product names.
Uncover unexpected results, like old test accounts, and formulate a plan to address each one. Furthermore, think about potential platforms you still need to explore.
Step 2: Create an Audit Spreadsheet
Set up a social media audit spreadsheet to track account information, including profile names, URLs, engagement metrics, channel-specific data, audience demographics, and referral traffic. This organized Approach allows you to monitor performance consistently over time.
Microsoft 365 or Google Workspace makes teamwork a breeze with its shared group spreadsheets for real-time collaboration.
Instead of cramming all your social media accounts onto one page, take the easy route. Create a new tab for each platform within the spreadsheet. It’s like having separate folders for each social network, keeping things tidy.
Just imagine it as your organized digital command center, where you can easily toggle between tabs to focus on specific platforms. This way, everyone on your team stays up-to-date, literally! So, no more fussing over tangled information.
Step 3: Account Check-Up
Ensure consistency across all accounts with a branding check-up using your spreadsheet–it’s the key to a solid online identity.
Check if your profile and cover photos are up-to-date, high-quality, and in line with your brand. Make sure they’re correctly cropped for each social media channel. DottsMediaHouse can assist in creating a top-notch branded profile page across your platforms.
Dig into each account, asking vital questions: Are bios current and accurate? Is the account name consistent across channels?
Test links on the profile page, and remember to optimize pinned posts for maximum impact. Maintain a consistent tone and style, ensuring grammar and Approach align across all channels.
Verify all accounts for credibility, and if you have physical locations, include them in your bio. Then, give them a Google Maps check-up by claiming your business, confirming accurate hours, and ensuring the location is spot-on to avoid frustrated reviewers.
Step 4: Take Stock
Evaluate top-performing content to understand what resonates with your audience. While each platform offers analytics, platforms like Buzzsumo will help you gain insights into referral traffic, audience demographics, and performance details.
In your spreadsheet, pay attention to Google Analytics for referral traffic origins, your page or account followers, and key insights from Facebook.
Moreover, by sifting through your top posts, you’ll uncover the social accounts that shine and where your conversions are soaring. It’s not just about numbers; it’s about connecting with your audience in a way that sparks magic.
Step 5: Streamline for Excellence
Don’t jump on the social media bandwagon just because everyone else is – if it’s not boosting your brand, it’s dragging it down.
Decide which accounts contribute positively to your brand and which ones need attention or removal. Also, consider the relevance of each social platform to your target audience.
Do a quick web search for accounts using tools like Namechk and Knowem to identify and address any unknown or impostor accounts.
Step 6: Security Check-Up
Protecting your online turf is a must-do, like locking your front door. Worried about rogue employees or sneaky hackers? Don’t be. Just make sure you’re the gatekeeper of your passwords.
Employees might shuffle in and out, but your account stays yours, ready for action by your team. It’s not just about locking the gates but being the one holding the key when things get dicey.
Ensure the security of your accounts by implementing password-control tools. Centralize access to prevent vulnerabilities and maintain control over your social platforms.
Step 7: Update Your Social Media Marketing Strategy
Based on your audit findings, refine your social media strategy. Identify high-performing platforms, explore new ones, and adjust your content strategy accordingly.
Then, document new ideas in your marketing plan and schedule regular audits to align your team’s efforts with company goals.
Wrap up: Conduct a Speedy Social Media Audit
Mastering the art of a swift social media audit requires vigilance and strategic thinking. Regular audits connect your daily marketing activities with broader company objectives, refining your social strategy over time.
If you’re ready to take your social experience to the next level, consult with us. DottsMediaHouse is here to help you navigate social media, from running social media audits to management.
