Supa Komando, a bold entrant into Nigeria’s energy drink market, sought to establish itself as the brand for resilience, strength, and audacity, targeting a generation that thrives on high energy, grit, and ambition.

With the energy drink category dominated by global players, Supa Komando needed to ignite relevance, build a loyal community, and claim cultural mindshare through a disruptive and emotionally charged campaign.

The dynamic energy-drink brand under Seven‑Up Bottling Company (SBC), engaged DottsMediaHouse to conceptualize, produce, and amplify the campaign #FireOn across different digital touchpoints, including influencer marketing, while seamlessly integrating offline activations into the digital narrative.

The campaign was designed to accelerate top-of-mind awareness, deepen emotional connection with its youth audience, and amplify its role as a champion of resilience and everyday hustle.