Digital Marketing
Top Affordable Social Media Advertising Platforms for New Businesses
Starting a new business is exciting, but one major constraint to executing several marketing strategies
February 11, 2026
Dotts Media Insights
Digital Marketing
The Ultimate Guide to Social Media Listening Tools for Your Brand in 2026
Do you know how much you stand to lose when your customers flood your comment
February 9, 2026
Social Media Marketing]
The Ultimate Guide to Creating a Viral Video That Actually Works in 2026
We have all been there, where might feel pressured to create a viral video and
February 2, 2026
Social Media Marketing]
Why Social Media SEO Is the Most Underrated Growth Lever for African Brands
Every African brand follows the same playbook. They chase Google rankings, invest heavily in paid
December 17, 2025
Why Every African Brand Is a Media Company—Whether They Like It or Not
Over the years, consumers have fundamentally changed—not in what they buy, but in why they
December 15, 2025
Community Building
Why Now Is the Perfect Time for Brands to Build Their Community
The African market is moving rapidly toward a connected, community-driven economy. Social and mobile technologies
December 5, 2025
What Brands Get Wrong When Marketing to Gen Z (How To Fix It)
Gen Z controls purchasing power that most brands are leaving on the table. In Kenya
December 3, 2025
Run a Social Media Audit
The Expert Guide to Run a Social Media Audit
As industry leaders put it, running a social media audit is “a game-changer” for maximising
September 12, 2025
Importance of Running a Social Media Audit
The Importance of Running a Social Media Audit for Your Brand
A brand’s social presence is too valuable to manage by guesswork. Many organisations “freestyle” their
September 10, 2025
Influencers
Why User-Generated Content is Key to Brand Growth in 2025
User-generated content (UGC) has become a marketing powerhouse. It is content created by customers, not
September 3, 2025