Marketing Strategy
9 Steps to Take Before Marketing Your Product as a New Brand
Introduction Starting a new brand in 2026 is both exciting and overwhelming. With the digital
January 12, 2026
Dotts Media Insights
Why Every African Brand Is a Media Company—Whether They Like It or Not
Over the years, consumers have fundamentally changed—not in what they buy, but in why they
December 15, 2025
Influencer Marketing
Influencer Marketing Campaign Examples in Africa
Influencer marketing has become a dominant force for African brands. According to one survey, 60%
October 21, 2025
Campaign Goals
Key Goals to Consider When Creating a Marketing Strategy
If, at the point of creating a marketing campaign, you were asked to state your
September 8, 2025
Influencer Marketing
What Makes a Good Influencer: 5 Qualities That Attracts Brands
In the past decade, influencer marketing has exploded into a multi-billion-dollar industry. Globally, influencer campaigns
August 20, 2025
Branded content
Branded Content vs. Native Advertising: An In-Depth Comparison
The space of marketing and advertising is one of structured creativity. You can be as
July 11, 2025
Consumer Behaviours
How to Adapt to the Changing Consumer Behaviours in the Digital Age
You will agree that the only thing constant in this world is CHANGE, and it
July 2, 2025
Ad Campaigns
Why Your Campaign Is Mid (And How To Make It Iconic)
Do you feel your Campaign was “Okay” but it could be “Great?” Yes, it must
May 27, 2025