Boost Your Engagement on Instagram Using These 11 Proven Strategies

Are you a marketer or business owner eager to maximize Instagram's immense potential? With over 2 billion monthly active users, Instagram can be a game-changer for your brand. 

However, merely having an account won't cut it; you need authentic, organic engagement to unlock the platform's full potential.

Let's delve into the proven strategies that connect you with real people (not bots) and boost your Instagram engagement. Spoiler alert: we won't be endorsing the purchase of likes or followers – it's a no-go zone.

What to Know about Instagram Engagement

Your Instagram engagement rate is a critical metric calculated by dividing the number of comments and likes per post by your follower count and multiplying by 100. A rate between one and three is reasonable, while anything above three is excellent.

Beyond being a metric, Instagram engagement reflects how well your content resonates with your audience and measures the passion your online community has for your brand. 

It's not just about likes and comments, but creating an emotional connection that fosters brand loyalty.

So, how do you go about increasing your engagement?

11 Tried-and-True Strategies to Boost Engagement on Instagram

Based on our years of experience and analysis, we have crafted these 11 strategies that you can implement to boost your engagement on Instagram. Let’s get to it!

Know Your Audience

Identify your audience by creating clear buyer personas. Understand their pain points, desires, hobbies, and daily routines. 

Leverage Instagram audience insights, analyze competitors' profiles, and utilize social listening tools to stay connected with your audience.

Master Your Aesthetic

On Instagram, visuals matter. Create a cohesive and visually appealing bio and page that reflects your brand's identity. 

Consistency in branding builds trust, so pay attention to on-brand graphics, complementary filters, and overall visual appeal.

Embrace Video Content

Experiment with video formats, including Reels, IGTV, and live sessions. Video content is currently a powerful tool to engage your audience emotionally. 

In addition, social media users are now more inclined to engage with videos than text and photos. 

Don't worry about professional editing; authenticity often resonates more with viewers.

Engage With Instagram Users.

Respond thoughtfully to comments, DMs, and mentions. Actively participate in conversations and take the initiative to engage with like-minded users. 

Building strong reciprocal relationships can significantly boost your engagement.

Produce Consistent Quality Content.

Maintain a mix of relatable, aspirational, and endearing content. Conduct the "people test" – ask if others would relate to and engage with your posts. 

Keep in mind that consistent quality content is vital to retaining your audience.

Post at Optimal Times

Timing matters in the online space! Always post when your audience is most active to enhance engagement. 

While general guidelines exist, tailor your posting times to your specific audience for the best results.

Use Hashtags And Location Tags.

Make your posts highly searchable by incorporating relevant hashtags and location tags. Research and choose hashtags with moderate usage to increase your post's visibility without getting lost in the crowd.

Copy Your Top-Performing Posts.

Analyze your best-performing posts and identify common themes. Replicate successful elements in future content to maintain engagement. Understand what resonates with your audience and capitalize on it.

Use Instagram Stories Strategically.

Leverage Instagram's stickers to drive engagement through polls, quizzes, and questions. Stay current with trends like the "Add Yours" sticker to encourage user participation and interaction with your brand.

Promote Across Networks

Cross-promote your Instagram content on other platforms to reach a wider audience. Your Facebook audience may not know your Instagram presence, so feel free to sprinkle some promotional posts.

Experiment With Different Reels Features

Enhance your Reels by experimenting with features like transitions, timed text, trending audio, voiceovers, and templates. Captivate your audience in the first three seconds to increase watch time and engagement.

Start Growing Your Instagram Engagement.

These strategies are your ticket to a substantial boost in Instagram engagement. Remember, consistency is critical. 

Implement these tips consistently to maintain high levels of engagement and foster a vibrant Instagram community around your brand. 

But why stress it when you can get results in no time? Elevate your Instagram game today with DottsMediaHouse and watch your engagement soar!


Do Influencers Buy Instagram Followers? (4 Red Flags to Spot)

In the ever-evolving social media, Instagram influencers wield substantial influence, thanks to their vast followings and the implicit trust their audience places in their recommendations. Yet, amidst the glittering facade of follower counts, a stark reality lurks.

In 2021, around 49% of Instagram influencers engaged in the dubious practice of buying followers, as per Statista's report

While a massive follower count can lure brands into influencer marketing collaborations, sheer numbers don't necessarily translate to success or credibility. 

The challenge for brands lies in distinguishing authentic influence from inflated metrics. Brands keen on collaborating with influencers must tread carefully, making sure to spot the red flags indicating fake followers. 

Let's delve into the intricacies of this issue, exploring four crucial indicators.

Why the Hunger for Followers?

In social media, especially on Instagram, follower count holds significant weight. Unlike platforms such as TikTok and Twitch that prioritize engagement and views, Instagram's emphasis on community makes audience size a crucial influencer benchmark. 

For instance, Nano influencers with 1-10K followers, micro influencers with 10-100K, and the tiers go on. To step into the influencer realm, hitting that 1K mark is essential.

However, building a substantial following is no cakewalk, and many aspiring influencers turn to a quick fix – fake followers. Unfortunately, the ease of buying fake followers poses a challenge for marketers. 

A mere Google search for "buy Instagram followers" yields a staggering 286 million results, with top-ranking sites promising instant delivery and prices as low as USD 0.59. 

It's a tempting shortcut, but the true path to influence lies in authentic engagement.

4 Common Red Flags to Spot Influencers that Buy Instagram Followers

In 2019 a vast number of brands lost a whopping $1.3 billion to influencers with fake or bot followers. This loss is due to lack of proper research in ascertaining influencers with real time followers or otherwise.

But we got you!

Here are the 4 common red flags you must note as a brand manager, marketing manager or any brand representative to ensure that your influencer marketing budget gives you a considerable ROI. They are:

1. Excessively Low or High Engagement Rate

When evaluating potential influencer collaborations, engagement is the critical metric. Although a diminished engagement rate doesn't automatically signal bought followers, it warrants scrutiny. Assess likes, comments, and shares – how do they stack up against accounts of similar size? 

Industry reports suggest engagement rates ranging from 0.95% for 100K+ followers to 4.21% for accounts with fewer than 5K followers.

Just as low engagement rates can be a fake followers indicator, beware of excessively high engagement rates. They might not be as genuine as they seem. If you notice repetitive likes or engagements on every post, it's likely the work of Instagram bots. 

The paradox is that a massive follower count can dilute an influencer's overall engagement rate, demanding a higher number of consistent interactions.

2. Inactive Followers Accounts

When considering a brand influencer, first scrutinize their followers—it's simpler than you might imagine. Here's a guide to help you navigate the red flags:

Empty Profiles: If an influencer is trailed by users lacking posts or a profile picture, it's a strong signal of fake followers. Look out for these blanks in their follower list.

Private and Spam Accounts: Take note of influencers with a multitude of private accounts and usernames that scream "spam." These are clear indications that the influencer might be accumulating fake followers through dubious means.

Association with Fan-Buying Services: Scour their followers and those they follow; spotting one or two fan-buying accounts is a significant warning. Such associations strongly suggest the influencer is amassing fake followers. Stay vigilant and ensure authenticity in your influencer partnerships.

3. Spam-like Comments

A glance at the comments section can reveal much about an influencer's follower authenticity. 

Generic, irrelevant, or spammy comments, particularly in abundance, are a glaring red flag. 

For a deeper dive, explore the profiles of commenters – a helpful tactic in discerning the genuineness of an influencer's engagement.

4. Inconsistent Follower Demographics and Niches

Not all fake followers are easy to spot. However, take a closer look at the bios and content of suspect profiles. 

If you notice conflicting demographics or unrelated locations, it could be indicative of purchased followers.

Automated Tools for Verification

If manually sifting through Instagram followers feels overwhelming, fear not – there are tools at your disposal to unveil the authenticity of an influencer's following. 

FakeCheck: To analyze an Instagram account, copy and paste the Instagram handle into and let the magic unfold. 

This tool scans profiles, distinguishing between genuine and fake followers, even pinpointing the most suspicious ones. It's a quick, effective, and free snapshot of an account's follower landscape. 

Social Blade: For a comprehensive influencer data dive across social networks, Social Blade is your ally. It reveals swift insights into engagement rates, daily follower gains or losses, and overall follower numbers. 

Social Audit Pro: A paid service providing follower analytics, it conducts a comprehensive audit of a profile's followers with different pricing tiers based on follower count. So you can choose from different affordable levels based on account size, ranging from $10 to $25. 

Upfluence Chrome Plugin: This free plugin offers holistic insights into an influencer's social media performance. From engagement rates to audience demographics, this tool works seamlessly across multiple platforms.

Final Thoughts

Padding follower numbers might offer a shortcut to influencer stardom, but it affects authenticity and influence. While some legitimate accounts may attract spam followers, an overwhelming presence of fake followers should be a deal-breaker for brands.

A vigilant manual check of followers and comments can quickly unveil the true nature of an influencer's audience. 

Therefore, genuine engagement and an active, authentic follower base are non-negotiables for a fruitful influencer marketing partnership. 

So, the next time an influencer's follower count bedazzles you, remember that not all that glitters is gold. 

And when the search for genuine influencers becomes overwhelming, trust DottsMediaHouse to manage your Influencers Marketing. 

Hashtags to Find Perfect Instagram Audience: Using 6 Ways

Undoubtedly, social media wields immense power, offering a robust stage for businesses to showcase products and individuals to share passions. Yet, how do you stand out amidst the vast sea of posts? That's where the magic of hashtags unfolds. 

You catapult your visibility and extend your reach by strategically deploying hashtags across platforms like Instagram, X, Facebook, and TikTok. 

Whether you're just dipping your toes into social media or a seasoned pro, mastering the art of hashtags is the key to connecting with your audience daily.

In this blog, we'll unravel the secrets of using hashtags to connect with your audience and do so with purpose.

What to Know About Hashtags?

Have you ever wondered how social media works like a gigantic filing cabinet with billions of posts? Well, let me spill the beans. 

Hashtags, those nifty words or phrases following the hash sign, play the role of organizers. They tag and categorize posts, making it easy for users to find or share content with like-minded folks. Think of it as your secret weapon for navigating the vast social media landscape.

So, each social media channel has its twist on using hashtags. But today, let's zoom in on Instagram, the ultimate hotspot for hashtag action.

Who Can Use Hashtags?

Anyone, from individuals to brands, can dive into the hashtag game. If you're a business aiming to expand your reach or foster connections with your audience, hashtags are your secret weapon. 

However, let's avoid the "blast your message to the masses" approach – it's a no-go. Using hashtags solely for promotion can be noticeable and annoying, putting your existing followers at risk. 

Remember, subtlety and strategy win the game. So, while hashtags are your allies in the journey to more followers, a thoughtful and intentional approach is critical.

Don't be the brand that shouts; be the one that engages persuasively and keeps those followers returning for more.

6 Ways to Use Hashtags to Find Your Instagram Target Audience

Conduct Research

To kick off your hashtag adventure, reflect on the themes of your typical posts. Take our content as an example—we cover advertising, influencer marketing, and digital marketing. 

Now, dive into Instagram by searching for a relevant, generic word for your business. Let's say we choose "marketing," a hashtag with about 78.9 million posts.

Instagram provides a treasure trove of related tags. But beware of the vastness of popular tags like #marketing; it attracts a diverse crowd, making it tricky to pinpoint your target audience. Opt for less saturated tags, under 50k-500k posts, for a clearer view of your audience. 

Navigate the "Top" and "Recent" tabs—Top for widespread engagement and Recent for the latest posts with that hashtag. This method unveils the magic behind hashtags, helping you connect with the right crowd effectively.

Hashtag Quantity

While the consensus leans toward using 3-12 hashtags per Instagram post, tread lightly. Going overboard screams desperation for exposure rather than authentic connections. 

An emerging trend involves placing hashtags in comments for a cleaner look. However, research shows a 29.41% higher reach when used in the actual post. Keep it there for optimal engagement.

Quality of Hashtag  

Choose your hashtags wisely—it's like finding that perfect avocado in a sea of options. Opt for ones your fans can easily search. 

Avoid lengthy and overly specific hashtags like #thebestagencymediaintheworld. It's too time-consuming and not audience-friendly. Instead, go for moderately concise, easy-to-spell, and on-brand hashtags that resonate with your content. 

For marketing posts, consider tags like #marketingtips, #instagrammarketing, #hashtags, #cocreatemagic, and #influencermarketing. These connect users through shared interests, ensuring your posts reach the right audience effortlessly. 

So, pick hashtags that make your content stand out in the digital crowd.

Use Fresh Hashtags

Just as your content evolves, so should your hashtags. Tailor your tags to reflect the diverse content you share. 

This strategic approach signals intentionality in connecting with users based on interest rather than mindlessly applying a generic list to every post.

Hashtag Length

Choosing the right hashtags can make or break your social media game. Avoid lengthy, obscure tags like #thebestagencymediaintheworld—no one has the time or interest. Instead, opt for hashtags your fans can quickly search. 

In addition, stay away from overcrowded ones like #TBT with 400+ million users; it's tough to stand out in such a massive crowd. 

Conversely, too obscure tags won't connect with your audience. Aim for a sweet spot—hashtags under 1 million or even 20,000 are ideal. 

Experiment with different densities to find what resonates. While mega-hashtags like #TBT is fun, don't rely on them exclusively. Craft your hashtag strategy with care, and watch your engagement soar!

Consider Location-Specific Hashtags

For small businesses aiming to connect with their local community, leveraging location-specific hashtags is a game-changer. 

While we embrace broad tags like #Nigeria and #Africa, we amplify our reach using city-specific hashtags tied to events, like #lagosinfluencers. This strategy ensures a more intimate and focused audience—the sweet spot for small businesses. 

By tapping into these local conversations, you enhance engagement and make meaningful connections with the people in your city. 

So, when it comes to hashtags, think small to win big for your small business.

Should You Use Instagram Hashtags in the Caption or Comment?

Instagram assures you that hashtags work wonders in your post caption and comments. The choice is yours! Timing is vital; if you manually post hashtags in the comments, do it right after publishing. 

This keeps your caption clean, maintaining aesthetics while reaping the benefits of a stellar hashtag strategy. Seize this opportunity to boost exposure without compromising your post's visual appeal. Your captions stay pristine, and your content gets the visibility it deserves!


Ready to up your social media game? Mastering hashtags is your golden ticket to Instagram success, bringing in more followers and increasing engagement. 

In social media, hashtags are your reliable navigation tool, guiding you to stand out in the ever-growing sea of posts. 

Whether you're a rookie or a seasoned pro, harnessing the power of hashtags is the key to boosting visibility and broadening your reach across platforms like Instagram, Facebook, TikTok, and beyond.

Let's handle your social media accounts and get you in front of your audience.


6 Methods to Find Trending Hashtags for Your Instagram Content Strategy

Instagram hashtags act like a trusty guide and a potent tool to elevate your brand. Relevant hashtags go beyond mere trends; they're your ticket to attracting followers, connecting with your target audience, and boosting engagement. 

Research reveals that posts with one hashtag and above notch up 12.6% more engagement than those without hashtags. 

But here's the catch–It's not a numbers game, but about using quality hashtags. 

Ready to transform your brand's Instagram game? Let's dive into six effective methods to unearth high-quality, trending hashtags for your Instagram content strategy.

6 Methods to Find Instagram Trending Hashtags

Discover the secrets to Instagram success with our carefully researched and explained 6 methods for finding trending hashtags. 

Whether you prefer the simplicity of the Instagram app or external tools, read on to find the perfect fit for your journey to hashtag mastery.

Method #1: Navigate the Instagram Explore Page

The Instagram Explore page is a goldmine for trending hashtags. Tap the magnifying glass icon at the bottom of your app, and you're on your way. Here's a quick guide:

  • Tap the magnifying glass icon.
  • Type in a keyword related to your niche.
  • Explore the "For you" tab for trending hashtags.
  • Dive into posts and discover even more relevant hashtags.

This page is not just for exploration; it's your inspiration hub. Look for posts related to your brand, check out the "Top" results, and note the hashtags that perform well with Instagram's algorithm.

Method #2: Harness the Power of Hashtag Suggestion Tools

Instagram hashtag suggestion tools are your secret weapon if you are time-starved or need automated methods. Sign up for an account and get ready to elevate your hashtag game in seconds. 

Choose between "Auto" for automatic suggestions based on your caption or "Search" to find relevant hashtags for your industry. Every hashtag suggestion tool has different functions. So, take time to learn your preferred tools. 

Method #3: Gauge Hashtag Volume with Instagram's Tag Search Tool

When hunting for hashtags, post volume is vital. Too many posts, and your content drowns; too few, and no one notices. 

Instead, aim for the sweet spot–hashtags with 20K-500K posts. Use Instagram's tag search on the Explore Page to gauge volume and find inspiration. 

So, skip the crowded hashtags and aim for that golden middle ground where your posts can make waves.

Method #4: Embrace Social Listening

Social listening tools are the most commonly used methods to analyze online conversations regarding a particular brand. As such, you can use them to find trending hashtags on Instagram and use them in your posts or reels. 

With over 81% of marketers saying AI positively impacts their work, you must recognize social listening to make informed business decisions. One of the best ways to use these tools to your advantage is to find trending hashtags on Instagram. 

Method #5: Follow the Trail of Relevant Tags

One of the unique Instagram features is the ability to follow trending hashtags related to your niche and get updates and inspiration from competitors using them. 

As posts with these hashtags grace your homepage, you'll uncover a treasure trove of trending hashtags. Take a moment to delve into the descriptions, ensuring the additional hashtags align with your content. 

While this method demands time, the rewards in relevant, trending content are worth the investment. 

Method #6: Follow Relevant Influencers

Influencers know a thing or two about creating trends. Follow relevant influencers in your niche and uncover the hashtags they use. 

Their large following is a testament to effective marketing tactics. Just be cautious and choose influencers whose content aligns with your brand.

Wrap-up: Mastering the Art of Trending Hashtags

Trending Instagram hashtags are your digital marketing ace. Getting your posts on the Explore Page opens doors to a broader audience and potential customers. Craft your Instagram hashtag strategy wisely.

Now, the big question is, how much time can you dedicate to hashtag searching? Whether you're a quick strategist or love to explore every nook and cranny, these methods cater to your style. 

The quest for top trending hashtags may take time, but we've uncovered six proven methods to supercharge your hashtag game. Whether you're a pro or a newbie, these techniques are crucial to taking your hashtag strategy from good to great. Ready to level up? Contact DottsMediaHouse today!

Selecting Your Hashtags: 6 Types and How They Work

Hashtags – despite their simplicity, they play a crucial role in helping people navigate the vast landscape of content online. 

If you're into social media, you've undoubtedly come across them. Some posts even sport more hashtags than regular text! Surprisingly, they began as a techie tool for organizing conversations but have evolved into the foundation of social media marketing. 

Social media platforms act as hashtag aggregators, gathering related posts during a search. Yet, you hold the reins – customize your hashtags to curate a unique social media feed that sets you apart!

Types of Instagram Hashtags to Consider in Your Content Strategy

Before you dive into selecting hashtags for your posts, take a moment to explore the diverse types available. This intelligent move ensures you've got all your bases covered in crafting a killer hashtag strategy.

Top Hashtags:  

Starting with the heavy hitters, using popular hashtags broadens your post's reach to a global audience. Think #love (2.1 billion), #photography(1 billion), #bar (38.9 million), and #cafe (74.8 million). 

While effective, be mindful that the sheer volume of posts using top hashtags might push your content down quickly. Balancing with community hashtags is recommended.

Location-Based Hashtags: 

Unlock a global audience effortlessly with location-based hashtags! You propel your content into the spotlight by tagging your posts with a location. 

Whether your audience is currently at that location, planning to visit, or just curious, these hashtags ensure your posts grab their attention.

Branded Hashtags:

Forge a connection between your brand and audience through branded hashtags. Simple ones like your business name or an acronym can work wonders. 

For instance, #DMH and #cocreatemagic uniquely represents our brand at Dotts Media House. 

Encourage customers to use and follow your branded hashtag to build a community. 

Industry Hashtags: 

Tap into the power of industry hashtags! While not directly tied to your post content, they focus on your industry, niche, and clients. 

Take DottsMediaHouse, an advertising agency, for instance. We ride the wave of hashtags like #marketing #advertising #digitalmarketing. These tags connect us with our audience and amplify our brand.

Community Hashtags: 

Community hashtags are your secret weapon for precise audience targeting. They amplify your brand message, uniting like-minded individuals around specific interests. 

Utilizing various community hashtags enhances post visibility and fosters a more engaged community.

Descriptive Hashtags: 

When your photo speaks for itself, let your hashtags do the talking, too! Descriptive hashtags describe things in an image. If it's ice cream, it will be appropriate to use #icecream. 

Other examples include #award, #veganfood, and #cleaningproduct. In addition, you can explore plural variations like #veganfoods or #awardevents for added flair. 

So, if you type a hashtag like #cleaningproduct in Instagram's search bar, the platform will provide other related suggestions and reveal its posts' popularity. 

This handy trick gives you insights and inspiration to make your posts stand out! 

Discovering the perfect mix of hashtags is an art. Although no magic formula exists, each category sparks inspiration and expertly shapes your hashtag strategy. 

How Hashtags Work

Now that you've got your arsenal of hashtags, it's time to utilize them. Let’s explain how to use these hashtags on Instagram with #MondayMotivation. 

It's Monday morning, the struggle is real, and leaving your cozy bed is not on the agenda. So, you turn to Instagram, hoping for some inspiration or, let's be honest, a distraction.

You head to the search bar, type in "Monday," and watch as Instagram presents a variety of related hashtags. Then, you click on #mondaymotivation, and voila! You're on a page showcasing 500,000+ posts using that hashtag. The top posts with the most engagement greet you but feel free to explore recent ones. 

When you hit that #mondaymotivation follow button, posts with this hashtag will show up directly to your feed. Instagram even throws in suggestions for similar hashtags to keep your exploration exciting.

Amidst the sea of motivation, you stumble upon a quote that hits home: "Even though I hate Monday, I've got to find a way to grind and make that cash." It resonates with your hustling spirit, and you join the 2,900 others in giving it a double tap.

You might reshare it to your feed or start following the account owner. In that moment, you've not just engaged with content and shared an experience with a brand.

Hashtags are symbols and connectors. They empower brands to share like-minded content, dive into trending conversations, and partake in shared activities like #wellnesswednesday or #TBT. 

These are opportunities to showcase and humanize a company, forging genuine customer relationships. 

Wrapping up

Hashtags make your content discoverable, attracting more followers. They excel at engaging audiences during conferences, events, trade shows, or those that resonate with your brand. 

So, take into account the power of these seemingly simple symbols. Embrace them, strategically incorporate them into your content, and watch your online presence soar.

Now, armed with the knowledge of various hashtag types and their dynamics, revolutionize your social media game. Your audience awaits the discovery of your captivating content!

Ready to take your brand social media game to the next level? Reach out to us today


Using Digital PR for Link Building And SEO: 5 Benefits

SEO and link building are the lifelines of any online business, determining its success in the digital world. However, navigating the challenges posed by these processes can be a daunting task. 

SEO experts often grapple with these three burning questions: How can we scale link building without compromising quality? How do we earn editorial links swiftly? And, most importantly, how do we secure relevant, high-quality links from authoritative sources in our field? 

Luckily, digital PR is a game-changer for SEO and link building. Let's delve into why digital PR is indispensable for your online success.

5 Importance of Using Digital PR to Elevate Your SEO Strategy

At its core, PR aims to forge a robust and recognizable brand. Digital PR stands out for its prowess in rapidly disseminating awareness about a business, thrusting it into the spotlight. 

Addressing SEO and link-building challenges, digital PR emerges as a powerful solution. If it's not the centerpiece of your link-building strategy, it's time for a recalibration. Are you seeking premium links from high-authority domains? Digital PR provides a seamless avenue to secure them.

While occasional organic mentions are plausible, digital PR ensures a consistent acquisition of high-authority links. The beauty of this lies in that once you've amassed a repertoire of such links, your chances of ranking for competitive keywords skyrocket.

A Gateway to High-Quality Links

Unlocking high-quality links becomes a breeze through social media strategies and influencer outreach facilitated by digital PR. 

Effectively marketing your blog on online channels attracts the attention of industry-leading websites, setting the stage for potential partnerships. 

Cultivate connections with industry leaders and leverage these relationships to garner high-quality material for your link-building endeavors.

A Strategic Edge over Competitors

While various link-building strategies abound, tactics like guest posting are easily replicable. Competing companies often use cat-and-mouse, cloning each other's links. 

Digital PR, however, stands as the exception, providing unique and valuable links that are nearly impossible to duplicate. In a world where competitors might mimic your strategies, digital PR ensures you stay steps ahead.

Digital PR Links: Catalysts for Referral Traffic

Investing time and resources in building exercises should culminate in tangible results. High-value links, especially those acquired through digital PR, translate into increased referral traffic. 

The significance lies in connecting with individuals who are more likely to convert into customers. Digital PR's unique ability to establish connections with the right audience accelerates realizing your marketing goals.


Monitoring the news and engaging in newsjacking is a potent strategy within the digital PR playbook. 

Acting swiftly and publishing timely content in response to breaking news requires a unique skill set – one that digital PR agents possess. 

These agents can also secure expert opinions on unfolding events, leverage powerful connections, and contribute to high-quality content that enhances link-building and elevates a website's SEO.

Building Trust and Boosting Your Brand

Digital PR is about putting your brand in the spotlight and building trust. Effectively leveraging digital PR ensures your content reaches the right audience, positioning your brand favorably. 

By earning links from authoritative voices within your sector, you communicate to your target audience that your brand is worth investing in. Then, shout about your successes proudly, mainly when your brand receives honorable mentions from top-tier publications.

The Verdict: Digital PR's Vital Role in SEO and Link Building

There's no room for doubt – digital PR is a linchpin in SEO and link building. A digital PR agency possesses an arsenal of strategies crucial for tackling common SEO and link-building challenges, from acquiring relevant links to scaling while maintaining quality. 

It's all about being informative and fostering connections across all facets of the industry.

So, if you're ready to elevate your online presence, make digital PR the heartbeat of your SEO and link-building strategies. 

The transformative power it wields is your key to navigating the digital landscape with finesse and achieving unparalleled success. Let DottsMediaHouse help your brand acquire customer trust and conversions. 

The 7-Step Approach to Conduct Speedy Social Media Audit

In the fast-paced social media world, keeping your brand on track is paramount. Modern strategies demand data-driven decisions, and the impact of your social presence should always be solved. 

The challenge arises when companies navigate the social landscape without a concrete plan. Whether you're stepping in for someone who was winging it or hasn't had the time to scrutinize your online presence, conducting a social media audit is a savvy move.

Thankfully, analyzing your presence doesn't have to be a time-consuming ordeal, especially if you leverage a social media audit template. 

So, we'll guide you through a streamlined process to conduct a social media audit efficiently.

About Social Media Audit?

A social media audit is like giving your social strategy a report card—it tells you how well your content is doing across various accounts and networks. It's not as scary as a tax audit. Instead, it's about checking the value and effectiveness of what you do online. 

Think of it as taking stock: figuring out what you're good at, what needs improvement, and getting suggestions on how to make things even better.

Just like getting your books audited by the tax man, this social media audit ensures you're getting a good return on your investment in social networks. 

Once you've got this audit done, you'll have all the info you need to supercharge your social media marketing strategy. 

Remember, anything worth doing is worth doing well, and a social media audit helps you do just that!

The 7-Step Approach to a Speedy Social Media Audit

So let’s get into the fastest ways you can run a social media audit without feeling overwhelmed. They include:

Step 1: List All Your Social Media Accounts

First and foremost, list all your social media profiles, including any inactive ones. Then, conduct thorough searches on major social networks for your brand and product names. 

Uncover unexpected results, like old test accounts, and formulate a plan to address each one. Furthermore, think about potential platforms you still need to explore.

Step 2: Create an Audit Spreadsheet

Set up a social media audit spreadsheet to track account information, including profile names, URLs, engagement metrics, channel-specific data, audience demographics, and referral traffic. This organized Approach allows you to monitor performance consistently over time.

Microsoft 365 or Google Workspace makes teamwork a breeze with its shared group spreadsheets for real-time collaboration. 

Instead of cramming all your social media accounts onto one page, take the easy route. Create a new tab for each platform within the spreadsheet. It's like having separate folders for each social network, keeping things tidy. 

Just imagine it as your organized digital command center, where you can easily toggle between tabs to focus on specific platforms. This way, everyone on your team stays up-to-date, literally! So, no more fussing over tangled information.

Step 3: Account Check-Up

Ensure consistency across all accounts with a branding check-up using your spreadsheet–it's the key to a solid online identity. 

Check if your profile and cover photos are up-to-date, high-quality, and in line with your brand. Make sure they're correctly cropped for each social media channel. DottsMediaHouse can assist in creating a top-notch branded profile page across your platforms. 

Dig into each account, asking vital questions: Are bios current and accurate? Is the account name consistent across channels? 

Test links on the profile page, and remember to optimize pinned posts for maximum impact. Maintain a consistent tone and style, ensuring grammar and Approach align across all channels.

Verify all accounts for credibility, and if you have physical locations, include them in your bio. Then, give them a Google Maps check-up by claiming your business, confirming accurate hours, and ensuring the location is spot-on to avoid frustrated reviewers. 

Step 4: Take Stock

Evaluate top-performing content to understand what resonates with your audience. While each platform offers analytics, platforms like Buzzsumo will help you gain insights into referral traffic, audience demographics, and performance details.

In your spreadsheet, pay attention to Google Analytics for referral traffic origins, your page or account followers, and key insights from Facebook. 

Moreover, by sifting through your top posts, you'll uncover the social accounts that shine and where your conversions are soaring. It's not just about numbers; it's about connecting with your audience in a way that sparks magic.

Step 5: Streamline for Excellence

Don't jump on the social media bandwagon just because everyone else is – if it's not boosting your brand, it's dragging it down. 

Decide which accounts contribute positively to your brand and which ones need attention or removal. Also, consider the relevance of each social platform to your target audience. 

Do a quick web search for accounts using tools like Namechk and Knowem to identify and address any unknown or impostor accounts.

Step 6: Security Check-Up

Protecting your online turf is a must-do, like locking your front door. Worried about rogue employees or sneaky hackers? Don't be. Just make sure you're the gatekeeper of your passwords. 

Employees might shuffle in and out, but your account stays yours, ready for action by your team. It's not just about locking the gates but being the one holding the key when things get dicey.

Ensure the security of your accounts by implementing password-control tools. Centralize access to prevent vulnerabilities and maintain control over your social platforms.

Step 7: Update Your Social Media Marketing Strategy

Based on your audit findings, refine your social media strategy. Identify high-performing platforms, explore new ones, and adjust your content strategy accordingly. 

Then, document new ideas in your marketing plan and schedule regular audits to align your team's efforts with company goals.

Wrap up: Conduct a Speedy Social Media Audit 

Mastering the art of a swift social media audit requires vigilance and strategic thinking. Regular audits connect your daily marketing activities with broader company objectives, refining your social strategy over time. 

If you're ready to take your social experience to the next level, consult with us. DottsMediaHouse is here to help you navigate social media, from running social media audits to management. 

5 Easy Steps To Increase Your Content Marketing ROI

Feeling overwhelmed about the number of content you create and unsure if it's worth the effort? Stay glued to the end. 

Discover easy ways to boost your content marketing ROI without breaking the bank. 

Statistics reveal that 93% of companies dive into content marketing, yet only 16% find it ineffective. 

So, let's crack the code to effectiveness and elevate your content marketing ROI together. 

Ready to transform your content game?

More About Content Marketing ROI

Content marketing is about crafting unique content across various platforms—social media, blogs, videos, and more—to captivate your target audience and boost website traffic, leads, and sales. 

Think of content marketing ROI as a percentage that reveals the revenue gained versus what you invested. To gauge your strategy's success, closely monitor metrics tied to each campaign.

Calculate Content Marketing ROI?

Calculating your Content Marketing ROI involves more than just number crunching. You can gauge it by analyzing how much time customers spend with your content compared to alternative solutions. 

Another approach is measuring leads generated, dividing the number of leads attracted after content publication by the cost per lead. 

There's also a nifty content marketing ROI formula—subtract total investment from return, divide by investment, and express the answer as a percentage.

An example: 

ROI (%) = NGN 10,000,000 (sales) x NGN 2,000,000 (content creation & promotion)

                              NGN 2,000,000 (content creation & promotion)

Remember, it's about the total investment, not just the cost of one piece of content.

5 Ways to Increase Your Content Marketing ROI

Boosting content marketing ROI is a common challenge, but the solution is simpler than you think. These five proven strategies are your ticket to skyrocketing ROI effortlessly.

Regular Content Update

Rev up your Content Marketing ROI by staying fresh! Craft a content routine—create, gather feedback, tweak based on insights. Consistency is the golden ticket. 

Regularly publish new content to keep your audience hooked and build a dynamic connection. Time to periodically make your content shine and your returns soar!

Remember to Research 

Market research is your secret weapon to increasing your content marketing campaign ROI. Discover what resonates with your audience, keeping tabs on industry trends and competitors. 

Once you know what works, focus on crafting efficient content for your niche. This strategic approach ensures your efforts are laser-focused on what truly drives results. 

Leverage Case Studies. 

Showcasing success stories through case studies adds value to your content. Provide insights into how your products or services have positively impacted past clients, building credibility and trust.

Regular Content Promotion

Boost your ROI effortlessly by actively sharing and promoting your content. Whether through blog posts, articles, or videos, consistently showcase your latest content. 

This builds a dedicated following genuinely interested in your offerings, increasing the likelihood that they'll eagerly share your message. 

Don't miss out on the power of promotion—it's the key to unlocking a more engaged and expansive audience.

Track Your Leads

Discovering your most profitable content is a game-changer. Ditch topics that aren't driving sales and focus on your loyal customers—they're your goldmine. Supercharge your strategy with HubSpot CRM or other marketing automation platforms for streamlined lead tracking.

Wrapping up: Increase Your Content Marketing ROI

Content marketing is a powerful way to boost ROI; implementing these tips doesn't have to break the bank. They're proven, easy to implement, and can make a significant difference. 

Share this article and let us know how you plan to supercharge your content marketing ROI. And if you need a helping hand, contact DottsMediaHouse for top-notch content creation and marketing services. Your ROI journey just got a whole lot more exciting!

Why Your Business Needs Customer Reviews And Ratings

In the fast-paced digital era, your business's triumph hinges on the influence of customer reviews and ratings. 

According to recent studies, 93% of consumers admit that online reviews influence their purchasing decisions, with 82% stating that a review has directly led them to purchase.

Aside from its benefits, customer reviews and ratings are about the essence of your brand's growth and credibility. 

In a world where information is just a click away, these reviews are your brand's voice, speaking directly to potential customers. 

The message is crystal clear – embracing customer reviews is an absolute must for steering your brand towards success and earning the trust it deserves.

Customer Feedback Meaning?

Before delving into why your business needs customer reviews and ratings, let's understand customer feedback. 

Customer feedback is the invaluable information clients provide about their satisfaction or dissatisfaction with a product or service, offering insights into their overall experience with a company. 

Whether prompted through surveys or unprompted online, this feedback serves as a goldmine for improving customer experience and aligning your actions with their needs.

Leading companies recognize the pivotal role of customer feedback in staying ahead of the competition.

Listening to your clients' voices, whether through social media or dedicated feedback platforms, is crucial in understanding how your brand is perceived.

6 Reasons Your Business Needs Customer Reviews and Ratings

You may feel that your business has grown so well that you don’t need any customer reviews and ratings. But how do you intend to expand your customer base, if people who have experienced your services or bought your goods are not raving about it? 

Irrespective of how small or big your business is, you must encourage your customers or clients to drop their written or visual reviews to build trust and increase sales. Here are 6 reasons reviews and ratings from customers can help your business. 

Social Proof

Genuine customer reviews wield a powerful psychological impact on potential customers, fostering a sense of trust and credibility. Research indicates that customers exposed to user-generated content exhibit a 133% higher conversion rate. In a world where consumers expect to find reviews easily, lacking them can be a red flag. Positive reviews provide the reassurance needed for customers, especially in sectors like finance, where trust is paramount.

Connect with Customers

Placing the customer at the forefront of your business is essential for survival. Customer reviews bridge your company and your audience, offering valuable insights into what customers appreciate and what areas need improvement. Even negative reviews can be seen as opportunities for growth, guiding you to understand your target market's needs and preferences.

Increasing Sales

Studies have revealed a direct correlation between a business's number of reviews and revenue. Businesses with more reviews than average generate 54% more revenue. Positive reviews act as social proof, instilling confidence in potential customers and leading to higher conversion rates.

A Valuable Marketing Tool

Customer reviews are a cost-effective way to enhance your company's online visibility. Incorporating reviews into your organic search engine listings can improve click-through rates and boost SEO performance. 

For financial service providers cautious about marketing claims, genuine customer reviews offer a trustworthy avenue to showcase the credibility of their brand.

Informing Product Roadmap

Building a customer-centric product roadmap is crucial for success. Customer reviews provide valuable insights into customer preferences, helping you develop products that meet their needs. Additionally, feedback from reviews can guide adjustments to product features that may not resonate with your customer base.

Optimizing Search Engine Performance

More reviews translate to better search engine rankings, particularly on platforms like Google My Business and Yelp. 

Search algorithms value the quantity of reviews, treating them as original content. Higher rankings result in increased website traffic, greater visibility, and enhanced exposure, ultimately driving future sales.

Wrap-up: Embrace the Power of Reviews

In the ever-evolving business landscape, customer reviews emerge as a potent tool, especially for financial service providers seeking credibility. While the fear of negative reviews may deter some from actively encouraging customers to leave feedback, the benefits outweigh the risks.

Proactively embracing reviews, responding to negative feedback, and making positive changes based on customer input builds trust and credibility. Remember, even if you choose not to seek reviews actively, your competitors likely are. 

Now is the perfect time to start asking your customers to share their experiences and leave a review, as the impact on your business's success is undeniable.

Digital vs. Traditional Marketing: Which Works for Your Company?

Marketing plays a vital role in the success of any business, evolving to meet the demands of our ever-changing world. The surge of digital marketing has eclipsed traditional techniques, offering companies an expansive online stage.

The allure of online marketing lies in its cost-effectiveness, contrasting sharply with the extravagance of traditional methods. 

Surveys reveal a significant shift, with 53% engaging in internet marketing, 45% selling online, and 24% stocking up on digital platforms (GeoPoll and Africa 118).

Both avenues boast unique merits and pitfalls, tailored to distinct audiences. 

This blog delves into the nuances of digital and traditional marketing, empowering you to choose the optimal platform for your business confidently.

About Traditional Marketing

Traditional marketing, a stalwart in advertising, relies on conventional channels like newspapers, text messaging, magazines, billboards, television, radio, and more. 

This approach casts a wide net, aiming to reach a broad audience and sway them towards making a purchase. 

While effective in brand creation, traditional marketing has a hefty price tag and geographical constraints.

About Digital Marketing

Conversely, digital marketing represents the modern approach, leveraging digital channels such as search engines, social media platforms, video marketing, and email marketing. 

This strategy thrives on personalized communication, allowing businesses to tailor messages based on individual interests and behaviors. 

It's a cost-effective method with real-time monitoring capabilities, making it a favorite among companies looking to boost sales efficiently.

Key Differences between Traditional and Digital Marketing

While traditional marketing used to be a go-to a few years back, digital marketing seems to be the most sought-after recently. Reasons? This is simply because of digital marketing’s lower cost and the ability to showcase your business to the world without geographical restrictions. 

However, traditional marketing is evergreen and has proven to stand the test of time while creating awareness to both the young and old. With these we’ll be highlighting the key differences between traditional and digital marketing based on several factors. 

After these comparisons, we hope that you can make an informed decision on the best marketing means that suits your business and reach out to DottsMediaHouse to help maximize your budget and increase your ROI. 

So, let’s begin!

Promotion Means: 

  • Traditional Marketing: It relies on traditional media like TV, radio, billboards, and newspapers to promote a company's products and services.
  • Digital Marketing: It leverages digital channels such as social media platforms and search engines to promote products and services.


  • Traditional Marketing: Ads Promotion is super-expensive.
  • Digital Marketing: Ads Promotion is budget-friendly or cost-effective.  


  • Traditional Marketing: It’s characterized by delayed communication.
  • Digital Marketing: Allows for instant and direct communication.


  • Traditional Marketing: More effective in building brands.
  • Digital Marketing: Less reliable in terms of brand building.


  • Traditional Marketing: Time-consuming.
  • Digital Marketing: Requires less time for implementation.


  • Traditional Marketing: Limited targeting capabilities, like age, interest, behavior, etc. 
  • Digital Marketing: Enables personalized communication based on various criteria.


  • Traditional Marketing: Geographically restricted.
  • Digital Marketing: Allows global products and services promotion.


  • Traditional Marketing: Reaches a limited audience.
  • Digital Marketing: Has the potential to engage a vast number of people.


  • Traditional Marketing: Low conversion rate.
  • Digital Marketing: High conversion rate.


  • Traditional Marketing: Produces immaterial outcomes.
  • Digital Marketing: Yields quantifiable and measurable results.


  • Traditional Marketing: Less flexible; changes are challenging once an ad is placed.
  • Digital Marketing: Offers significant flexibility; changes can be made anytime.


  • Traditional Marketing: No direct engagement exists between advertisers and the audience.
  • Digital Marketing: Facilitates direct engagement between advertisers and their target audience.

ROI (Return on Investment):

  • Traditional Marketing: Minimal ROI.
  • Digital Marketing: High ROI.


  • Traditional Marketing: Difficult to avoid as ads are tied to users.
  • Digital Marketing: Users can skip over ads that do not interest them.

Which Type of Marketing Should You Choose?

While the dichotomy between traditional and digital marketing is evident, the reality for many businesses involves a blend of both. 

The ideal mix depends on your business type and audience demographics. Traditional methods might still hold value if your audience skews older or less tech-savvy.

For modern-day companies, digital marketing is the prevailing force, adapting seamlessly to the changing landscape of information consumption. 

However, an integrated approach that combines the strengths of both traditional and digital marketing remains a strategic choice. This synergy enhances the likelihood of creating a comprehensive marketing strategy that effectively promotes your brand.

In the end, the best marketing strategy is the one that aligns with your company's objectives and resonates with your target audience. 

As you navigate the dynamic marketing landscape, consider each approach's unique advantages and craft a strategy that propels your business toward success.