Blog

Blog

WHAT IS BRANDING?

Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base. Brand is a product, service, person, company,

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Dare To Inspire Initiative Set To Hold 3rd Empowering Session By May 18, 2019

Dare to Inspire (DTI), an initiative set up to empower, enlighten and elevate young (Muslim) women presents her third Annual Mentoring Session. The Session provides a platform for young women to observe, interact with and learn from outstanding and established women leaders, experienced business people and leading industry experts. The theme for this third edition is “Muslim Women Inclusion in

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THE FOUR MISCONCEPTIONS ABOUT INFLUENCERS

Influencer marketing has never been more popular, and, as such, there are a multitude of questions that remain unaddressed. These questions have fueled several misconceptions around the topic, including influencer selection, FTC guidelines and measurement.  It’s a buzz term for a reason. They produce content, broadcast key messages, and connect brands to new audiences. But for every benefit, there are

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LINKEDIN MARKETING STRATEGIES FOR 2019

LinkedIn has transformed so much as a platform. Years ago, it used to just be for job seekers. People would post resumes and only connect with people they knew and no one else. Now, it’s become more of a content platform. People share status updates, articles, and interact with each other within a business or professional context. And because the

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EPHEMERAL CONTENT

Although individual pieces of ephemeral content are fleeting by nature, the trend is powerful and still gaining traction. In fact, the concept of elusive content is one of the biggest social media trends Ephemeral content is rich media, primarily images and videos, that are only accessible for a brief period.  Ephemeral content is nothing new. Temporary material – and the

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TOP 5 EDITING APPS TO TRY OUT

Here are the 5 editing apps you’ve been looking for that would help you improve your mobile photography or iphonegraphy. There are so many amazing photo editing apps out there that at times, it can become overwhelming. You need to capture attention. This is extremely difficult to do. Especially in the age of social media when attention spans are shrinking to just eight seconds.Still, photos

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