Influencer Marketing Campaign Examples in Africa
Influencer marketing has become a dominant force for African brands. According to one survey, 60%
October 21, 2025
Dotts Media Insights
Why You Need Influencer Marketing For Your Brand Campaign
“Influencer marketing is just a waste of money, it does not convert.” “There is no
October 18, 2025
Influencer Marketing
Influencer Marketing Mistakes Brands Should Avoid in 2025
Influencer marketing has become one of the most dynamic levers of digital growth. According to
October 14, 2025
Finding the Right B2B Influencers Who Aren’t on Instagram (For Your Brand)
There is a certain irony in how many brands still assume that the mark of
October 10, 2025
Run a Social Media Audit
The Expert Guide to Run a Social Media Audit
As industry leaders put it, running a social media audit is “a game-changer” for maximising
September 12, 2025
Importance of Running a Social Media Audit
The Importance of Running a Social Media Audit for Your Brand
A brand’s social presence is too valuable to manage by guesswork. Many organisations “freestyle” their
September 10, 2025
Campaign Goals
Key Goals to Consider When Creating a Marketing Strategy
If, at the point of creating a marketing campaign, you were asked to state your
September 8, 2025
Influencers
Why User-Generated Content is Key to Brand Growth in 2025
User-generated content (UGC) has become a marketing powerhouse. It is content created by customers, not
September 3, 2025
Brand Storytelling
Brand Storytelling Hacks That Captivate Your Audience
Storytelling is a marketing superpower because it sticks in the mind. Narratives are up to
September 1, 2025
Influencer Marketing
What Makes a Good Influencer: 5 Qualities That Attracts Brands
In the past decade, influencer marketing has exploded into a multi-billion-dollar industry. Globally, influencer campaigns
August 20, 2025
