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When you think about successful companies, the ones everyone recognises instantly, what comes to mind? Maybe it’s the clean look...

Have you noticed the different arrangements and newer features on your Instagram page? You are not alone! A week into...

The influencer marketing industry in Africa is not what it was just a few years ago. In 2025, the decision...

Influencer marketing trends 2025 are highlighting a major shift in how African brands reach consumers. Report reveals that 60% of...

Influencer marketing has become a dominant force for African brands. According to one survey, 60% of African millennials trust online...

“Influencer marketing is just a waste of money, it does not convert.”  “There is no way to track the conversion...

Influencer marketing has become one of the most dynamic levers of digital growth. According to HubSpot’s 2024 State of Marketing...

There is a certain irony in how many brands still assume that the mark of influence lives and dies on...

As industry leaders put it, running a social media audit is “a game-changer” for maximising online impact. Brands require a...

A brand’s social presence is too valuable to manage by guesswork. Many organisations “freestyle” their content and postings without a...

If, at the point of creating a marketing campaign, you were asked to state your goals, can you explicitly mention...

User-generated content (UGC) has become a marketing powerhouse. It is content created by customers, not by brands or agencies, which...

Storytelling is a marketing superpower because it sticks in the mind. Narratives are up to 22 times more memorable than...

In the past decade, influencer marketing has exploded into a multi-billion-dollar industry. Globally, influencer campaigns are projected to reach $32.55...

If you have recently updated your Instagram app, you will notice some familiar but new features to the platform –...

LinkedIn seems complex and this has nothing to do with its interface. Rather, we are referring to getting visibility, engagements...

It's a beautiful day, the mood is right, the social media space is buzzing, all conditions are perfect for a...

Instagram started as that platform where you can snap and share your dopest photos for likes and get comments from...

The space of marketing and advertising is one of structured creativity. You can be as dynamic and spontaneous as possible...

You will agree that the only thing constant in this world is CHANGE, and it is also evident when it...