Types of Instagram Hashtags to Consider in Your Content Strategy
Before you dive into selecting hashtags for your posts, take a moment to explore the diverse types available. This intelligent move ensures you’ve got all your bases covered in crafting a killer hashtag strategy.
Top Hashtags:
Starting with the heavy hitters, using popular hashtags broadens your post’s reach to a global audience. Think #love (2.1 billion), #photography(1 billion), #bar (38.9 million), and #cafe (74.8 million).
While effective, be mindful that the sheer volume of posts using top hashtags might push your content down quickly. Balancing with community hashtags is recommended.
Location-Based Hashtags:
Unlock a global audience effortlessly with location-based hashtags! You propel your content into the spotlight by tagging your posts with a location.
Whether your audience is currently at that location, planning to visit, or just curious, these hashtags ensure your posts grab their attention.
Branded Hashtags:
Forge a connection between your brand and audience through branded hashtags. Simple ones like your business name or an acronym can work wonders.
For instance, #DMH and #cocreatemagic uniquely represents our brand at Dotts Media House.
Encourage customers to use and follow your branded hashtag to build a community.
Industry Hashtags:
Tap into the power of industry hashtags! While not directly tied to your post content, they focus on your industry, niche, and clients.
Take DottsMediaHouse, an advertising agency, for instance. We ride the wave of hashtags like #marketing #advertising #digitalmarketing. These tags connect us with our audience and amplify our brand.
Community Hashtags:
Community hashtags are your secret weapon for precise audience targeting. They amplify your brand message, uniting like-minded individuals around specific interests.
Utilizing various community hashtags enhances post visibility and fosters a more engaged community.
Descriptive Hashtags:
When your photo speaks for itself, let your hashtags do the talking, too! Descriptive hashtags describe things in an image. If it’s ice cream, it will be appropriate to use #icecream.
Other examples include #award, #veganfood, and #cleaningproduct. In addition, you can explore plural variations like #veganfoods or #awardevents for added flair.
So, if you type a hashtag like #cleaningproduct in Instagram’s search bar, the platform will provide other related suggestions and reveal its posts’ popularity.
This handy trick gives you insights and inspiration to make your posts stand out!
Discovering the perfect mix of hashtags is an art. Although no magic formula exists, each category sparks inspiration and expertly shapes your hashtag strategy.
How Hashtags Work
Now that you’ve got your arsenal of hashtags, it’s time to utilize them. Let’s explain how to use these hashtags on Instagram with #MondayMotivation.
It’s Monday morning, the struggle is real, and leaving your cozy bed is not on the agenda. So, you turn to Instagram, hoping for some inspiration or, let’s be honest, a distraction.
You head to the search bar, type in “Monday,” and watch as Instagram presents a variety of related hashtags. Then, you click on #mondaymotivation, and voila! You’re on a page showcasing 500,000+ posts using that hashtag. The top posts with the most engagement greet you but feel free to explore recent ones.
When you hit that #mondaymotivation follow button, posts with this hashtag will show up directly to your feed. Instagram even throws in suggestions for similar hashtags to keep your exploration exciting.
Amidst the sea of motivation, you stumble upon a quote that hits home: “Even though I hate Monday, I’ve got to find a way to grind and make that cash.” It resonates with your hustling spirit, and you join the 2,900 others in giving it a double tap.
You might reshare it to your feed or start following the account owner. In that moment, you’ve not just engaged with content and shared an experience with a brand.
Hashtags are symbols and connectors. They empower brands to share like-minded content, dive into trending conversations, and partake in shared activities like #wellnesswednesday or #TBT.
These are opportunities to showcase and humanize a company, forging genuine customer relationships.
Wrapping up
Hashtags make your content discoverable, attracting more followers. They excel at engaging audiences during conferences, events, trade shows, or those that resonate with your brand.
So, take into account the power of these seemingly simple symbols. Embrace them, strategically incorporate them into your content, and watch your online presence soar.
Now, armed with the knowledge of various hashtag types and their dynamics, revolutionize your social media game. Your audience awaits the discovery of your captivating content!
Ready to take your brand social media game to the next level? Reach out to us today.
