TOP-RITE

Purechem Industries Limited (PIL) is engaged in the manufacture of “TOP-RITE” branded fibre cement roofing sheets and boards which includes corrugated roofing, flat sheets, wall partition boards, laminated ceiling boards, skirtings, sidings, facia boards and LGS profiles among others.

Top-Rite brief was to create and execute a 360 marketing campaign to create massive brand awareness, driving conversions through various online and offline touchpoints such as social media management, social media ads, programmatic ads, SMS PUSH, e-newsletter, and Press Releases.

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