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Crafting A Good Brand Story
-“Stories can be one of the best strategies to attract and convert potential clients”. Stories, however, should be something with…
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WHAT IS BRANDING?
-Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s…
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Top Five Digital Marketing Trends African Brands Should Watch Out For In 2019
-Here are the top five digital marketing trends every African brand should watch out for and leverage. 1. Creative Content…
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HOW DO YOU ESTABLISH YOUR BRAND AWARENESS
-To what extent are people familiar with your goods or products? Or how do you want people to know about your…
