Pizza Hut Nigeria, the local franchise of the world’s most recognised pizza brand, sought to strengthen brand awareness, increase digital visibility, and drive consumer engagement within Nigeria’s increasingly competitive Quick Service Restaurant (QSR) landscape.

With evolving consumer tastes and strong competition from both global and local food brands, Pizza Hut required a data-driven digital strategy that would spotlight its product offerings, reinforce brand affinity, and amplify culturally relevant innovations such as the Chicken Suya Pizza, while maintaining its global premium positioning.

DottsMediaHouse was engaged to ideate and execute a digital-first awareness and amplification campaign, leveraging video production, performance marketing, and strategic media buying to ensure Pizza Hut remained top-of-mind among urban, youth-centric consumers.