Pepsi Nigeria, a leading beverage brand, sought to solidify its position as the most youth-centric and culturally resonant brand in the country. With the beverage market becoming increasingly competitive, Pepsi needed to differentiate itself through innovative marketing strategies that would engage the Nigerian youth and drive both brand awareness and an increase in sales. For almost a decade, DottsMediaHouse has been tasked to ideate and execute comprehensive 360 marketing campaigns that resonated with the target audience and reinforced Pepsi’s brand as a force in the FMCG industry.