Mopheth Nigeria Limited, a long-established and trusted name in Nigeria’s pharmaceutical sector, embarked on a major brand evolution—transitioning from being perceived primarily as a community pharmacy to a full-scale, lifestyle-driven supermarket and wellness hub.

With this strategic expansion into consumables, groceries, skincare, cosmetics, baked goods, safe water production, and 24-hour omnichannel retail services, Mopheth required a robust 360° marketing campaign to clearly communicate its transformation, educate existing customers, attract new audiences, and reposition the brand in the minds of consumers.

DottsMediaHouse was engaged as Mopheth’s strategic marketing and communications partner to ideate, plan, and execute a holistic reintroduction campaign that would drive awareness, foot traffic, digital engagement, and sustained brand equity.