Isimi Lagos, Nigeria’s first nature-inspired and fully sustainable smart city, sought to establish itself as a reputable and aspirational eco-luxury real estate and tourism brand. The challenge was to differentiate Isimi Lagos from conventional real estate developments by highlighting its eco-conscious philosophy, premium lifestyle positioning, and tourism potential within Nigeria and Africa.

DottsMediaHouse was engaged to amplify the brand’s messaging, strengthen its reputation, and build credibility and trust among target audiences, including investors, high-net-worth individuals, lifestyle enthusiasts, and environmental advocates.

We helped to position Isimi Lagos as Africa’s premier destination for sustainable luxury living and innovation, through strategic digital storytelling, influencer marketing, and brand reputation management.