Intel, a global leader in semiconductor innovation and computing technology, sought to drive market adoption and top-of-mind awareness for its newly released high-performance processors, in collaboration with HP, within the Nigerian consumer and business technology market.

With increasing demand for high-speed computing, gaming, productivity, and creator-focused devices, Intel required a localised 360 marketing approach that would translate complex product benefits (speed, performance, reliability) into tangible, experiential value for end users.

DottsMediaHouse was engaged to strategically plan and execute a fully integrated marketing campaign, combining on-ground experiential activations, influencer advocacy, performance media, PR, and digital storytelling to drive awareness, consideration, and conversion across key consumer touchpoints.