HP, a global technology leader, sought to strengthen its market presence and deepen brand affinity among Nigeria’s tech-savvy youth, business professionals, and creators. With multiple new products entering the market — including HP Pavilion, HP Spectre, and Omen gaming series — HP needed to amplify its innovative positioning, drive product trials, and sustain top-of-mind awareness within a cluttered consumer electronics landscape.

DottsMediaHouse was brought on board to strategically design and execute an integrated marketing communications plan that would not only communicate HP’s core brand promise — innovation that empowers — but also translate digital engagement into measurable conversions and retail impact.

Our mandate was clear: build awareness, ignite conversations, and convert interest into purchase intent through data-driven storytelling and omnichannel amplification.