Geely Galaxy, the premium new-energy vehicle (NEV) brand of Geely Auto Group, partnered with TIM Motors to launch its electric and hybrid vehicle range – EX2, EX5, and EX5 EM-i in Nigeria. As a new entrant in one of Africa’s most competitive automotive landscapes, the brand requested a 360 marketing campaign to build awareness, establish credibility, educate consumers on EV and hybrid mobility, and drive market adoption among modern, tech-forward, and affluent consumers.

DottsMediaHouse was engaged as the strategic communications and marketing partner to develop and execute an integrated launch campaign that would establish Geely Galaxy as a premium automotive innovator while positioning TIM Motors as the preferred destination for next-generation mobility solutions in Nigeria.

Through a combination of strategic communications, digital amplification, content production, influencer collaborations, media relations, and performance marketing, DottsMediaHouse successfully accelerated market visibility, strengthened brand perception, and generated qualified consumer interest.