F&D (Fenda Audio), a globally recognised consumer electronics brand under Shenzhen Fenda Technology Co., Ltd., sought to enter and competitively establish itself within the African market, with Nigeria identified as the primary entry point due to its strong youth population, music culture, and fast-growing consumer electronics adoption.

The brand required a strategic market-entry partner to drive brand positioning, awareness, recognition, and early-stage adoption among Nigerian consumers, particularly Gen Z, Millennials, music lovers, gamers, and lifestyle-focused audiences.

DottsMediaHouse was engaged to deploy a performance-led digital marketing strategy, anchored on influencer marketing and paid media, to rapidly introduce F&D speakers to the Nigerian market, stimulate consideration, and convert awareness into measurable demand.