As we rapidly approach 2026, the question on every business leader's mind is clear: how can we increase revenue in...
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How We Serve the Middle East
Building on our legacy as Africa’s leading media firm, DottsMediaHouse has established a physical presence in the Middle East – Dubai, UAE. Having conquered over 11 markets across the globe, our expansion into the Middle East represents an extension of our mission to serve via 360 marketing, delivering ROI strategy, campaigns, and content for brands across varying industries.
Now we co-create magic with you.
Are you ready?
Why Social Media SEO Is the Most Underrated Growth Lever for African Brands
Every African brand follows the same playbook. They chase Google rankings, invest heavily in paid ads, and build websites optimised...
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AI Did Not Kill Creativity; It Exposed Laziness
The great AI panic started around 2023. Marketing agencies trembled. Copywriters questioned their careers. Designers updated their portfolios. Everyone whispered...
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Why Every African Brand Is a Media Company—Whether They Like It or Not
Over the years, consumers have fundamentally changed—not in what they buy, but in why they buy it. Over 70% of...
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Meme Marketing and Cultural Fluency: Why Local Humour Wins Online
Meme marketing are no longer just the internet's comic relief. They are a USD 6.1 billion industry by 2025, and...
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Platform vs. Personality: Why Some Creators and Influencers Outgrow the Apps They Started On
Nigerian born Content Creator and Influencer, Ifedayo Agoro accumulated over one million followers on Instagram through authenticity and engagement. But...
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How African Creators Are Winning in the Age of Artificial Intelligence
Using Artificial Intelligence image generation, Malik Afegbua created the "Elder Series," a collection that went viral globally. The work did...
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Why Now Is the Perfect Time for Brands to Build Their Community
The African market is moving rapidly toward a connected, community-driven economy. Social and mobile technologies have reshaped how consumers live,...
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What Brands Get Wrong When Marketing to Gen Z (How To Fix It)
Gen Z controls purchasing power that most brands are leaving on the table. In Kenya alone, Gen Z spending is...
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TikTok Is the New Billboard: Music Marketing Trends for the African Digital Space
Kunmie walked into his home studio in Lagos with 200 followers on TikTok. Months later, he walked out of Grammy...
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Social Media as a Search Engine: Boost Your Visibility Beyond Google
A lot has changed in the general search engine space. They have evolved beyond the traditional vein of websites and...
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The Power of a Brand Bible: A Must-Have For Long-Term Growth
When you think about successful companies, the ones everyone recognises instantly, what comes to mind? Maybe it’s the clean look...
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Beat the Algorithm: Stay Up-to-Date with Instagram New Features
Have you noticed the different arrangements and newer features on your Instagram page? You are not alone! A week into...
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Nano-Influencers Vs Micro-Influencers: Which Is Better for Your Brand in 2025?
The influencer marketing industry in Africa is not what it was just a few years ago. In 2025, the decision...
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Influencer Marketing Trends in 2025: What Is Shaping the Industry Now
Influencer marketing trends 2025 are highlighting a major shift in how African brands reach consumers. Report reveals that 60% of...
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Influencer Marketing Campaign Examples in Africa
Influencer marketing has become a dominant force for African brands. According to one survey, 60% of African millennials trust online...
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Why You Need Influencer Marketing For Your Brand Campaign
“Influencer marketing is just a waste of money, it does not convert.” “There is no way to track the conversion...
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Influencer Marketing Mistakes Brands Should Avoid in 2025
Influencer marketing has become one of the most dynamic levers of digital growth. According to HubSpot’s 2024 State of Marketing...
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Finding the Right B2B Influencers Who Aren’t on Instagram (For Your Brand)
There is a certain irony in how many brands still assume that the mark of influence lives and dies on...
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The Expert Guide to Run a Social Media Audit
As industry leaders put it, running a social media audit is “a game-changer” for maximising online impact. Brands require a...
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