Darum, Nigeria’s pioneering logistics hailing platform, sought to disrupt the fragmented last-mile delivery ecosystem and position itself as the trusted digital solution bridging businesses, individual users, and logistics providers. 

Operating in a highly competitive mobility and logistics market, Darum needed to rapidly build brand awareness, trust, and adoption, while clearly communicating its value proposition as a reliable, scalable, and efficient logistics partner.

DottsMediaHouse was engaged as Darum’s marketing, branding, and digital communications agency to strategise and execute a holistic brand and growth strategy. Our mandate covered everything from brand positioning and storytelling to user acquisition, content creation, PR, and sustained digital visibility, with the core objective of driving brand awareness, app downloads, platform usage, and establishing Darum as a category leader in Africa’s logistics hailing revolution.