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Twitter’s latest test changes ‘Retweet with Comment’ so it looks more like a Reply

Twitter ’s new prototype testing program isn’t the only way it’s working to fix conversations on its site. The company confirmed it’s currently running another public-facing test focused on making Twitter “more conversational” — but this time with Retweets instead of Replies. The test involves using a thin line to connect a quote-style retweet to the person commenting on the tweet,

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What is social listening?

Social listening is a two-step process. First, you monitor social media channels for mentions of your brand, competitors, product, and any keywords relevant to your business. Next, you analyze that information and look for ways to put what you learn into action. Taking action might mean something as simple as responding to a happy customer or something as huge as

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Top Five Digital Marketing Trends African Brands Should Watch Out For In 2019

Here are the top five digital marketing trends every African brand should watch out for and leverage. 1. Creative Content will remain, KING — only with the right distribution strategy!Everyone loves some good content, whether it’s content created by brands, influencers or individuals, the more creative the content, the more engagement it will get. My personal favorite was the Sterling

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WHY E COMMERCE WEBSITES ARE IMPORTANT FOR YOUR BUSINESS

In today’s world, fast-paced world, very few people have the time and patience to hit the streets or markets to buy items. Most of us just prefer to shop online. From start-ups to small businesses right through to huge brands, there are a huge number of companies that can benefit from their own e-commerce website, where they can sell their

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