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3 Benefits of Launching a Podcast for Your Business

Podcasting was once regarded as a self-indulgent hobby for individuals who relish the sound of their own voice — and to an extent, it still is. But in the current media landscape, producing one of these digital talk shows has proven to be an ultra-effective marketing tactic. (Some experts have gone so far as to deem it “the next marketing

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4 Tips for Creating a Digital Product That Can Make You a Tidy Profit

In the past, creating your very own product may have seemed like a pipedream. There was so much work involved in building a product, not to mention the fortune often required just to get a product to market. But not anymore. Now, anyone can create a digital product and make money online. One of the biggest perks of creating this category of product is

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9 Skills You Need To Be An Awesome Social Media Manager

A decade ago, the role of a social media manager might not have been as important as it is today. Because such is the reach of social media that almost all the companies across the world perform many of their business activities through social media. Now, to handle such a powerful media, companies want skilful individuals. So who exactly are

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Twitter’s latest test changes ‘Retweet with Comment’ so it looks more like a Reply

Twitter ’s new prototype testing program isn’t the only way it’s working to fix conversations on its site. The company confirmed it’s currently running another public-facing test focused on making Twitter “more conversational” — but this time with Retweets instead of Replies. The test involves using a thin line to connect a quote-style retweet to the person commenting on the tweet,

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What is social listening?

Social listening is a two-step process. First, you monitor social media channels for mentions of your brand, competitors, product, and any keywords relevant to your business. Next, you analyze that information and look for ways to put what you learn into action. Taking action might mean something as simple as responding to a happy customer or something as huge as

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