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Gokada raises $5.3m to increase daily rides by 1,000 percent

  In many large cities across Africa, motorcycle taxis are as common as yellow cabs in New York. That includes Lagos, Nigeria, where ride-hail startup Gokada has raised a $5.3 million Series A round to grow its two-wheel transit business. Gokada has trained and on-boarded more than 1,000 motorcycles and their pilots on its app that connects commuters to moto-taxis and the

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Instagram Separates New Likes on Posts.

Instagram also known as IG or Insta is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS. The app allows users to upload photos and videos to the service, which can be edited with various filters, and organized with tags and

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WHAT IS BRANDING?

Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base. Brand is a product, service, person, company,

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Dare To Inspire Initiative Set To Hold 3rd Empowering Session By May 18, 2019

Dare to Inspire (DTI), an initiative set up to empower, enlighten and elevate young (Muslim) women presents her third Annual Mentoring Session. The Session provides a platform for young women to observe, interact with and learn from outstanding and established women leaders, experienced business people and leading industry experts. The theme for this third edition is “Muslim Women Inclusion in

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THE FOUR MISCONCEPTIONS ABOUT INFLUENCERS

Influencer marketing has never been more popular, and, as such, there are a multitude of questions that remain unaddressed. These questions have fueled several misconceptions around the topic, including influencer selection, FTC guidelines and measurement.  It’s a buzz term for a reason. They produce content, broadcast key messages, and connect brands to new audiences. But for every benefit, there are

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