Aquafina, PepsiCo’s premium bottled water brand, sought to strengthen its position as the No.1 premium drinking water in Nigeria by creating a lifestyle-led campaign that went beyond hydration, and instead associated Aquafina with intimacy, friendship, and positive shared moments to deepen emotional connections with its target audience while amplifying brand visibility both online and offline.

DottsMediaHouse was engaged to deliver a campaign execution — spanning TVC production, digital video rollouts, influencer-led amplification, and high-traffic media deployment — under the campaign #AquafinaPadiofLife.