SOCIAL MEDIA MANAGER
Job description
- Develop and execute Dotts’ overall social media strategy.
- Create and manage monthly social media content calendars.
- Set platform-specific goals and KPIs aligned with business and client objectives.
- Identify emerging platforms and formats worth testing (e.g. new features, short-form trends).
- Develop social media content designed to drive audience participation and engagement.
- Manage presence across Instagram, TikTok, X, LinkedIn, Facebook, and other relevant platforms.
- Write compelling captions, copy, and content briefs tailored to each platform’s audience and tone.
- Stay ahead of platform trends, formats, and best practices to keep content fresh and relevant.
- Coordinate influencer and creator collaborations where relevant to campaigns.
- Engage with Dotts’ online community across all platforms.
- Manage comments, mentions, and direct messages in a timely, on-brand manner.
- Handle escalations or sensitive conversations professionally, looping in relevant teams when needed.
- Increase community growth through consistent engagement and audience interaction.
- Monitor social media