Cleva, a fast-rising global fintech platform, sought to enter the Nigerian market — one of Africa’s most competitive and digitally active financial ecosystems. With a mission to simplify financial management and democratize access to wealth-building opportunities, Cleva needed a market entry strategy that would establish trust, drive brand visibility, and foster user adoption among Nigeria’s tech-savvy Gen Zs, millennials, and emerging professionals.

DottsMediaHouse was tasked with ideating and executing a 360° integrated media campaign that would introduce Cleva as a credible, innovative, and user-first fintech brand — driving awareness, engagement, and app adoption across digital platforms while creating affinity within the broader financial community.