FreshForte, a subsidiary of FarmForte, launched in December 2020 as a premium retailtainment brand offering farm-fresh produce, a gourmet restaurant, café, and juice bar in Lekki, Lagos. DottsMediaHouse was engaged to develop and execute a comprehensive 360 marketing strategy to introduce FreshForte to the Nigerian market, drive foot traffic to the flagship store, and establish a strong digital presence. Our objective was to position FreshForte as the go-to destination for quality food and lifestyle experiences.