HexiaHealth, an AI-powered digital healthcare solution, set out to revolutionize how healthcare is accessed across Africa by putting affordable, convenient, and reliable medical support directly into the hands of users via their smartphones

At its launch phase in 2025, HexiaHealth consulted DottsMediaHouse to produce a 360 media strategy that would generate visibility, establish credibility, drive user adoption and downloads within its first months of operation. We were tasked with designing and executing a media plan covering brand strategy, digital amplification, influencer marketing, and press visibility, while managing the brand’s online presence for consistent growth.