Instagram also known as IG or Insta is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS.
The app allows users to upload photos and videos to the service, which can be edited with various filters, and organized with tags and location information. An account’s posts can be shared publicly or with pre-approved followers. Users can browse other users’ content by tags and locations, and view trending content. Users can “like” photos, and follow other users to add their content to a feed.
Instagram has been a rapidly-developing platform since Facebook first acquired it several years ago, and it clearly has no intentions of slowing down.
This month, Instagram has rolled out new interactive features for Story Ads, which may take brand awareness to a whole new level.
Instagram is testing out an option that would separate new and old likes on your posts, helping you to more easily see the latest activity, and take action on the same.
The Likes listing is separated into ‘New’ and ‘Earlier’ sections, helping to distinguish the latest activity. The functionality has reportedly been in testing on Android for the last few months, but would be new for iOS, if rolled out.
The option could make it easier for businesses to ensure they’re tracking the latest activity, helping to glean more insight about who their posts are appealing to, while also providing a chance to respond or interact with individual users based on their interest.
It would be a small update, but a helpful one, especially for those seeking to maximize their strategy, enabling more insight into the specific audience appeal of each post.
Along a similar line, Instagram Creator accounts now have access to a new chart of followers and unfollowers, helping to provide additional context on account performance.
Instagram is constantly tweaking and updating its tools, and while these particular additions are fairly minor in the broader scheme, it’s interesting to see where the platform is focusing, and in what areas Instagram sees potential for improvement. Both of these updates would provide significant benefit, with the unfollowers chart also looking like a potentially great addition for Instagram business analytics moving forward.