The importance of a website to your business cannot be overemphasized.
Apart from the fact that having a website gives your business the credibility it deserves, it also allows you to effectively market your products or services to your target audience.
Before you decide on owning, building or designing a website for your business, here are some of the most important things that need to be in place:
1. A Domain Name:
Simply put, a domain name is your website name.
This is the address internet users have to put in their web browsers before they can access your website.
Most domain names contain only letters, but a domain name can actually be a combination of letters and numbers. For example, 37Signals.com or bet365.com.
Before purchasing a domain name for your business, think of names that are short, easy to remember, and easy to spell. Feel free to use any of the various domain name extensions available, such as .com, .ng, .com.ng, .net, .org, .biz, etc.
A domain name must be registered before it can be used. You also need to renew your domain name regularly.
Every domain name is unique i.e. no two websites can have the same domain name. If anyone types your domain into their browser, it should take them to your website and no one else’s.
2. Hosting Server:
What is Web Hosting?
Web hosting services work by storing your website files in high-powered computers (web servers) connected to a very fast network.
When internet users want to view your website, all they need to do is to type your domain name into their browsers. This will allow their computers to connect to your server and your web pages will be delivered to them through their browser.
For example, when you register your business name with Corporate Affairs Commission (CAC) – this is likened to registering a domain name– you need to acquire an office or shop space where people can come to purchase your goods and services–this is likened to hosting.
That is exactly how domain name registration and hosting works; the web host is where you store the information you want people to see on your website.
3. Your Business Logo:
What is a Logo?
A logo is a design used by organizations or individuals for identity. Your logo communicates ownership.
It tells the world and potential customers who you are and/or the type of products or services that you offer.
Why do I need a Logo?
It attracts new customers
People are drawn to interesting designs and colours. Your logo should be designed to draw attention and capture the curiosity of your potential customers.
It should at least prompt them to look, and hopefully, buy your products or services.
It separates you from the competition
A good logo should dare you to be different because it reflects who you are. It should also separate you from everybody else.
It aids brand loyalty
A recognizable and familiar logo goes a long way in fostering brand loyalty.
Developing a logo that represents your services, values, and business personality is crucial.
From business cards and storefront signage to email communications and display advertisements, your logo can speak for your business when you can’t, or when words aren’t enough.
It can be everywhere
Your logo can be used on your website and also as the display picture on your social media accounts. It is a way of advertising your brand and your message consistently.
If you develop your brand message and successfully tie it to your logo, everything you do and create will automatically become associated with your brand and logo.
4. Website Content:
These are basically the words, images, files, videos, etc. you want on your website. As simple as this seems, it is imperative to the outcome of your website design.
Most agencies follow the same process when it comes to content: the client (you) supplies the content, then the agency (or web designer) builds the website around the content provided.
In this article, we have shown you the four (4) critical elements you need to have before starting a website design project.
Do you have questions? Please feel free to ask in the comments section below.