In today’s world, fast-paced world, very few people have the time and patience to hit the streets or markets to buy items. Most of us just prefer to shop online. From start-ups to small businesses right through to huge brands, there are a huge number of companies that can benefit from their own e-commerce website, where they can sell their own products or services. E-Commerce begins with the first-ever sale: on August 11, 1994, a man sold a CD by the band sting, to his friend through his website NetMarket, an American retail platform. Since then e commerce has evolved to make products easier to discover and purchase through online retailers and marketplace.
E-Commerce also is known as electronic commerce is referred to any form of a business transaction conducted online. The most popular example is online shopping, which we can simplify as buying and selling of goods online. E – Commerce is a flexible solution for business, as well as buyers. Many start-ups as even major corporations do almost their entire business online and if you are still not present online, it is high time you took a decisive step forward.
Here we bring you FIVE big reasons why launching an e-commerce store has become indispensable for your business:
The internet can be accessed from around the world. While your physical store can cater only to the people who live in its immediate vicinity, your online store is within reach for a lot of your customers who might be sitting in another corner of the world. If you want to grow your online business worldwide, it is a great idea to localize your website in different languages. It allows the search engines to pick your content in local searches, thereby giving you direct access to your target audience in a remote or offshore location.
Enrich your BRAND:
E-commerce is an ideal way you can take your brand from a traditional brick and mortar store to an innovative, well-loved brand.
By offering great products 24 hours a day along with online customer service, blogs and social media, no longer is your business one singular store, with an online presence your business can be the home of your products and the general home of your business, allowing you to fully expand your product ranges without having to worry about moving locations or worrying about not being able to expand your business.
An online store is available all day; every day meaning your customers can visit your store at all times, no matter what their schedule might be.
These days people don’t always have the time to physically go shopping, instead more and more people are choosing to shop online to find the items they want or need and if your business can offer this for your customers there’s no you shouldn’t appeal to a wider range of customers all looking for a convenient and flexible experience.
As your business grows, it’s very likely you’ll want to grow your product range and your target audience, as well as develop your business for customer requirements and consumer demand.
An e-commerce site lets you scale your business accordingly, allowing you to add more lines, add more payment options and even grow when you choose to ship to, without having to worry about changing your location or moving to larger premises. If you want a flexible, agile and highly scalable platform for your business, you cannot afford to ignore e-commerce. Only this business model gives you the freedom to take your product and services to your clients in a seamless way. You can also target global audiences at the drop of a hat; all it takes is a few technical changes to your e-commerce platform.
Better Marketing Opportunities:
Your website is one of the best marketing tools your business has, not only can the use of SEO when building your site lead to more chances of your business getting found in search engines, but a huge number of marketing techniques can also work alongside your website, including pay per click advertising, your social media marketing and your email marketing, all of which can include links back to your website.