LinkedIn is a social network giant with about 600 million users focused solely on business and the workforce. By simply offering ways for people to spread their talents, ideas, written works and general attitude towards individual companies, LinkedIn has amassed a target audience that still happens to include almost anyone.
About 18 months ago, LinkedIn started supporting video uploads as well, which is actually a rather late development, but now LinkedIn has live video in the form of LinkedIn Live. Almost every other competitor has had some form of video support for years, though not in the numbers that the LinkedIn community represents. Since the demand was there, it’s little wonder why LinkedIn made ita move into this space, too.
LinkedIn Live will launch in beta soon. The initial launch will only occur in the United States and will remain invite-only until bugs are worked out. For those wanting to join in, LinkedIn will post contact forms so users can be invited to the beta launch. Though there’s a possibility that not every user will be able to make videos, this will most certainly be an option once beta testing is complete.
The live streaming platform plans to focus on product announcements, conferences, Q&A talks, earnings calls from large companies and other events. LinkedIn has also gathered streaming services to make everything more streamlined, so companies like Brandlive, Wirecast and Wowza Media Systems will be involved.
Pete Davies, Director of product management at LinkedIn, revealed that “Live has been the most requested feature”. TechCrunch also reported that LinkedIn might be promoting live videos to gain more revenue through engagement. The company, although very late, introduced videos which is being used for advertising. The company had reported growth in revenue by up to 29 per cent through ads. For Live, the company could charge viewers for conferences, or charge for parts of a live video to get premium subscribers.
With over 600 million active users, including over 50-million in India, the feature can be used by businesses to the mass audience to promote live content as well.
Although the company has not revealed plans on how it would monetise on the feature, Peter Roybal, head of video product management, said, “That will come down the road, but for right now we are focused on awesome use cases”.