A Foremost Digital Marketing Agency, DottsMediaHouse recently released a media report on Influencer Marketing. This report is known as the First Influencer Marketing Report In Nigeria and Its titled THE STATE OF INFLUENCER MARKETING IN NIGERIA. It is extensively prepared, with focus on perceptions, trends, challenges, misconceptions and projections within the industry for the use of agency CEOs, brand managers, students, teachers, institutions, journalists, consultants, regulatory bodies and researchers, to better understand the journey and the direction that the Influencer Marketing trend is taking, and to purposefully place Nigeria on the global marketing communications map by producing annual analyses and proffering feasible solutions that can help build a world-class industry.
The major goal of the Influencer marketing report is to put the Nigerian social media landscape in the global map with the objective to majorly express the state of this form of marketing in Nigeria before it is drowned. This is a research work with provided facts and statistics about influencer marketing in relation to telling brands story and convincingly reaching a target audience. The aim is for this report to serve as a reference material to brand managers
/ advertisers / social media enthusiasts and of course Influencers in any future industry analysis.
The report is said to have been put together through a combined effort and contribution of relevant respondents and stakeholders in the industry, who represent brands/agencies, CEOs, content consumers, content creators, social media influencers and marketing professionals. A survey process was adopted through targeted sponsored
ads, chats with industry professionals and a focus group discussion, through which we reached 500+ respondents.
Click here https://dottsmediahouse.com/wp-content/uploads/2019/02/Media-Report.pdf to more insight on the Influencer Marketing Report!