Due to the ever-increasing growth in digital space, the need for valuable digital marketers continues to grow.
That being said, companies still need professionals who are capable of achieving their goals efficiently.
Besides having the required (technical) digital marketing skills such as Social Media Marketing, Email Marketing, SEO, etc., what differentiates you from other digital marketers are the extra skills you have to offer.
Now, no one is saying you should become a ‘digital octopus’ but having these extra skill sets puts you in a position where you become more valuable to whoever seeks to hire your services.
What are these additional skills that will help you become the best of the rest?
Without wasting much time, let’s look at 5 skills you need to become a more valuable Digital Marketer.
Content Marketing has gone far beyond words. People now generally prefer visuals as a means of communication. This is why having basic design skills is very important.
As a digital marketer, you should have basic knowledge of at least one design software such as:
- Adobe Photoshop
- Adobe Illustrator
- Canva (I really like this one for its simplicity)
If you want to be a successful digital marketer, you must write!
You are going to have to write different types of content such as:
- Blog posts
- Guest posts
- Ad copies
- Website contents
- Email newsletters etc.
Your ability to write and write well can be the difference between being a good and a great digital marketer.
3. Using Content Management Systems (CMS)
A CMS helps manage the creation, uploading, processing, publishing and monitoring of your contents like videos, images, articles etc. You can equally use CMS to design a website.
The best thing about most CMS platforms is that they are very easy to learn. A few Google searches and YouTube tutorials and you should be good to go.
Irrespective of what you want to achieve with a CMS, it’s essential to have the basic CMS skills.
Examples of CMS platforms include:
- WordPress (Most Popular)
One of the many things you’ll be doing is a digital marketer is analyzing data – from social media analytics to web analytics.
You’ll need to know where traffic is coming from, the best time of the day to post, pages your users visit the most, and many more important metrics.
While analytics software helps you track and measure the progress of any campaign, being able to use the data derived to optimize and boost a campaign for a better success rate is the ultimate achievement.
If you can learn and have a good grasp of Google Analytics, then you are already halfway there.
5. Your Creativity
The fact that digital marketing constantly evolves makes having creative skills all the more important. You are definitely going to have to come up with campaigns for your business or clients.
There is no crime in replicating the successful campaigns of your competitors but it makes it even better if you are able to come up with something unique that will make your brand stand out and attract the attention of the audience.
To do this, you have to channel all your inner creativity and put it to good use.