Advertising practitioners in Nigeria are persuaded to modify their businesses in order to remain significant in the varying marketing communication world; ‘this can be achieved through ethical conduct, collaboration and offering business solutions to enterprises’, they pointed.
The Stakeholders at the Association of Advertising Agencies of Nigeria (AAAN) 45th Annual General Meeting/Congress held at Park Inn Radisson Blu Hotel, Abeokuta, revealed that such gestures would help boost the country’s economy. The event was themed “Growing the Economic Pot: The Role of Advertising”.
The Acting Registrar of Advertising Practitioners Council Of Nigeria, Ijedi Iyoha, congratulated AAAN for contributing meaningfully to the economy through series of campaigns executed by its members and advised advertising agencies to continue to submit their advert for APCON’s vetting. She said this was to ensure that ethical and quality ad campaigns are pushed out efficiently to generate revenue for the country.
Iyoha, immediately beckoned all agencies that have not registered with the council to do so immediately.
Speaking on Political Campaigns, as the 2019 election approaches, she advised agencies on ethical campaigns, avoidance of hate speeches in their creatives among others practices in the interest of ensuring a politically safe and stable country.
Lanre Adisa, MD, Noah’s Ark, stated that agencies should acquire the set skills for them to be able to compete favorably with the rest of the world.
Steve Omanufeme, the Publisher, AM Business, tasked agencies to support the growth of Small and Medium Enterprises (SMEs) through partnership and collaboration. He explained that the survival of any economy depends heavily on the growth of its SMEs, adding that by offering services to the group, agencies will also be growing the creative industry.
Furthermore, agencies have been asked to consistently invest enough money on research and innovation to contribute immensely to the development of the country.