Credit Direct Limited is a non-bank finance company with its Head-Quarters in Lagos, Nigeria. The company was established in 2007 and is focused on providing Payroll based consumer loans to eligible individuals.
The Company currently operates in 25 states in Nigeria including the Federal Capital Territory– Abuja. With a staff strength of over 1000 employees and an active customer base in excess of 300,000, Credit Direct Limited is positioning itself to become the dominant market leader in the unsecured micro-lending (payroll lending) space in Nigeria and indeed Sub-Saharan Africa.
The Company’s 24- hour quick turnaround loan product “sharp sharp “is its flagship product and the core of the business. In 2011, it introduced its Asset based loans product which offers customers the opportunity to purchase house-hold items and also accommodate certain segments of the market which are averse to interest bearing loans.
Credit Direct Limited launched a new product – Empower the Corps in 2015. A product that provides loans to corps members to start up small business, add a professional qualification or buy lifestyle or commercial assets.
In partnership with the National Youth Service Corps. (SAED) have created various financial packages aimed at aiding Corp Members in recurring dilemas which they find themselves in . One of such programme is the Empowering The Corps (ETC) Programme which was developed to carter for the financial needs of the Youth Corp Members while in service.
The struggle associated with settling into places of posting, the hassle with securing startup capital for small business and enterprises, the difficulty in trying to obtain Training & Certifications for career advancements, which will give them competitive advantage in life after service and the harshness of unemployment after service to Nigeria, are the major objectives of CREDIT DIRECT LIMITED.
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