The channel of communication has always been via: Print, TV, radio, bill boards, display ads etc. Infact it worked. Most brands enjoyed huge economy of scale as they built loyal customers through this method
Unfortunately, those days are behind us.
Today, your buyers and customers live in an age of information abundance. They are always online and they are in full control of their buying journey. They are far less responsive to push marketing [Push marketing is a promotional strategy in which a business attempts to get their message in front of their potential customers without them having a desire or interest to buy the product or learn more about it]. They are spoilt with lots of choices to make and you only have a chance to appeal to what they need or want / When they need and want it.
WHAT IS CONTENT MARKETING?
Let’s start with what Content Marketing isn’t?
- It is not an overt push for your products
- It is not hard selling
- It is not messages that touts the brand for the brands sake
- It is not pushed onto people
So… what is Content Marketing?
Content marketing is a strategy for attracting and retaining customers by creating and distributing valuable, relevant content that engages, assists, or informs clearly defined target audiences. The ultimate goal is to drive a profitable customer action.
Content Marketing elevates your brand above those thousands of marketing messages and becomes the fuel for engagement with your customers.
Why Content Marketing works.
Content marketing is used to attract and capture leads by offering compelling content in exchange for a tiny bit of information – commonly the person’s email address. Once you “get the name,” you can begin the process of building a relationship that results in a sale and, if you play your cards right, a long-term customer. Successful content marketing fulfils one of the three needs a potential lead has:
- To be Informed
- To be educated,
- To be entertained; each at precisely the right time.
Get this right, and your reward is their business and loyalty.
Content Marketing by the Numbers