Using Social Media Influencer Marketing to build your brand

Using Social Media Influencer Marketing to build your brand
January 19, 2017 Dotts


Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, Influencer marketing is now of great value amongst brands. influencers are people who are active on social media and blogs. They also are brand advocates and niche promoters.

If you take away only one thing from this guide, please retain this crucial bit of advice “True influence drives action, not just awareness.”

When you align with an influencer, not only do they bring their audience, but they also bring their audience’s network as well .

Because of the loyalty of their audience, an influencer has the ability to drive traffic to your site, increase your social media exposure, and flat-out sell your product through their recommendation or story about their experience


Where do influencers step in to inbound marketing?

Well, they are generating content about your brand, they are recommending your brand to their loyal following, and they are inserting themselves into conversations surrounding the niche of your brand.

What Defines an Influencer for Your Brand?


Context: Again, an influencer differs for every brand because, first and foremost, they are a contextual fit. This is the most important characteristic when targeting the right influencers for your brand.

Reach: Of course, after we establish someone as being a contextual fit for our brand, we do want them to have reach so they can share their awesome content or positive recommendation in a manner that actually will be heard. Celebrities (Tier -1) are not only influencers that can be used, there are other outstanding individuals (Tier -2, Tier -3) who have large following and influence in the internet space virtually on major social media platforms.


Actionability: This is the influencer’s ability to cause action by their audience. This characteristic comes naturally when you target individuals that are in contextual alignment with your brand and have a far enough reach.

Personality type: Decide if you need an activist, an informer, an authority, etc. to best promote your campaign or product. 

Genre: Pick one or two. Examples include technology, fashion, travel, marketing, etc.

Brands using Social Media Influencer marketing include: Intel, Hp, Political parties, Dano, Life Beer, Etisalat, Mtn, Glo, Ruff ‘n’ Tumble, TPH, Wema Bank, Samsung, Coke, Haansbro, Mamador, Hotels, SME’s and others etc.

@DottsMediaHouse, we handle social media influencer marketing for brands based on objective and budget.

We create and curate content, match the right influencers for the campaign, monitor progress with reports and weekly analytics of campaigns on the social media platforms deployed.

Our strategy reaches millions of accounts and tens of millions of impressions within days of campaign with lots of engagements

Here are screenshot samples from a social media influencers marketing campaign we did for a client – @RuffnTumbleKids #ShopLocally, You can see analytics showing number of accounts reached / number of impressions made and engagements done for a brand.

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and also data from instagram…

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We totally think and we hope you agree, Influencers marketing has become the most effective way to build your brand.


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