One thing that is glaring within the global fashion space is the total absence of an African city in the top echelon of fashion destinations. Lagos can change this narrative.
Paris, Milan, London and New York are the “Big Four” of global fashion. Everything that happens in the world of fashion, from the disruption of old fashion styles to the setting of new trends, often begins or at least take shape in these cities. Other cities like Berlin, Barcelona, Tokyo, São Paulo and Los Angeles also come to mind as pace setters in global fashion.
Lagos has just as much characteristics to be a global fashion city as any in Europe or the Americas. There is hardly any nationality or culture across the world that does not have some form of representation in this city of over 20 million residents. Richly diverse in culture and taste, Lagos also has the economic wherewithal to drive the emergence of a global fashion power. Yes, we stand boldly to ascertain this statement as the ball has being set rolling by top Nigerian brands who believe in this school of thought.
“Mercedes, Audi and Cadillac are some of the global brands that have deeply invested in making the big four of fashion what they are today. For eight years, New York Fashion Week was known officially as Mercedes-Benz Fashion Week; the luxury car maker remains the title sponsor of fashion weeks in Moscow, Berlin, China, Sydney and Istanbul, as well as one of the leading sponsors of London, Milan and Paris fashion weeks. Mercedes-Benz and Lexus are not the only brands involved: Cadillac threw its weight behind the menswear scene in New York while Singapore’s biannual fashion week was known officially as Audi Fashion Festival.” (Source: THIS DAY NEWSPAPER)
It is pertinent to note that some Top brands in Nigeria have heralded a trend to make a statement that Lagos is on course to becoming a force to reckon with in the global fashion industry. Also, it is a welcome development to know that some brands also believe in this course
Last weekend, GTBank Fashion Weekend #gtbfashionweekend (held in Lagos) was headlined by some of the world’s top fashion personalities, globally recognised brand owners and trend-setters, as well as locally renowned designers and style authorities. Attendees were treated to a series of fashion events such as Entrepreneurial and Fashion Masterclasses, glamorous Runway Shows and Retail Exhibitions of cool and cutting-edge designs, all of which are geared towards driving the growth and productivity of Nigeria’s fashion industry.
(Photo Credit – @HorploadWorks)
Few weeks ago, it was Heineken Lagos Fashion and Design Week 2016. This event recognized designers in Nigeria for their creativity, trendsetting as well as their designs and styles. We advocate for more brands to make Lagos a fashion powerhouse in Africa and the world at large. #HeinekenLFDW2016 #LFDW
HELLO GLOBAL FASHION WORLD, HERE COMES LAGOS!